Home

Heineken, the switch

Leave a comment

There is no secret that Henieken, is one of my all time favorite brands, I basically try and live by it’s code. Right through from it’s sophisticated fun communications through to the end product benefits, really what’s there not to like. Personally I’m the type of guy who can drink any beer given the situation however, whenever I see that red star flushed against the green bottle my lips instantly get just that little bit more excited. It’s simular to the difference of dating a stripper to that of Victoria Secret model both do the job in more ways than one, however you would only introduce one of them to your mother. Your father however will be there giving you the double tap high five and all of a sudden make weekly unannounced visits to your bachelor pad.

We have all been in this situation sometime or another in our lives.  Where a few good mates and yourself are coming to the end of the night yet still looking to throw a few back thereby looking for any suitable watering hole that’s still open. With no local knowledge you stumble across a the only dodgy bar that you happen to find at ridiculous O’Clock and even though you wouldn’t normally dare step foot in it, it’s late your boys have covered the whole damn town and right now your tongue feels like Gandhi’s flip-flop, you really need that beer. And anyway’s it’s 4 guys so what could go wrong? The rest they say is history, think of the Hangover (the film not the day after you fool) and we all know it’s those nights that end up being the magical nights that are remembered and the story is told for centuries to come. If you have never had a night like this then it’s time you switched to Heineken beer and upped your game mate. Just saying.

Booze has that effect we all know it, so big round of applause for the Dutch Agency TBWA Neboko for the creation of this sweet little spot, for their local market. Taking over from the prestigious Wieden & Kennedy Amsterdam, personally I feel they have done a pretty damn fine job in keeping the Heineken image flowing pure. Apparently there was no CGI involved in shooting this, making this all live film, brave very brave.

Keep up the great work guys!

Open our worlds.

Nike focuses on Girl Power

Leave a comment

English: Swoosh Español: Swoosh

English: Swoosh Español: Swoosh (Photo credit: Wikipedia)

 

Every now and again the swoosh pulls out something fantastic, Wieden & Kennedy have the ability to touch you where no one else can. Wait that doesn’t sound right in this context, but you know what I mean. That feeling of power that tingly feeling that gives you that little extra piece of omph to get you super amped to take on the world.  Even I was super influenced by this amazing girl power dominating spot, while I sit at my desk I have the urge to time myself doing a quick lap of the office. Gotta’ love it when an ad can have an emotional pull towards the brand.

 

Keep it simple kids!!!

Go Nike

Go Wieden + Kennedy

Go Ladies

Nandos vs Santam: are you kidding me

Leave a comment

This time last week I posted about South Africa is getting ready for their annual ad awards the Loeries, well it looks like the agencies are trying to push themselves to be in-front of the judging panels. Recently the fast food retail chain spoofed the Santam’s TVC. Firstly let’s be fair this is exactly the kind of behaviour you would expect from Nando’s and Black River FC, Nando’s wicked agency. But then why is a fast food chain taking on a financial services company? Do they have  something against Sir Ben Kingsley or maybe in the past Santam was the bank for Nandos and lost them quite a lot of money of the FTSE, just saying. Well you never know but lets just be safe cause that’s how rumours are started, so please don’t listen to me.

For those who don’t follow South African advertising shame on you because you are missing out on some symbolic radvertising, but I’ll forgive you this time and just because I’m a really really nice guy, I’ve been holding out waiting for Nandos second response before post this because I care about you.

Any how this little gun fight is just far to good to miss out on.

The first symbolic ad by Santam:

 

Then in the traditional Nandos style they got naughty by spoofing the iconic ad.

 

Cheeky very cheeky, but then Santam hit back by dropping the gauntlet with this little number.

 

We love it not only does Santam get cleaver and witty but they also open their hearts to help those in need but seems no one can keep Nandos quite as they were not finished yet.

 

Now that’s what you call giving the bird, how’s that for a great advertising sparring?

Nandos did accept the challenge and they even delivered a day early and then they went a step further, proving they are not chicken. Hold on that can’t be right I thought they were chicken. Ok lets just call them Portuguese chicken, happy?

They delivered the entire order to Johannesburg Children’s Home on Wednesday and not only that but they are going to continue to do so once every month for a year. Touché Nandos, gotta love a man when he admits his loss but is this really a loss?

What would clients pay these days to achieve one of the best  symbolic moving advertising campaign of the year, where the free media and viral WOM out ranks that spent at least 5 fold.

Quentin Cronje, marketing director for Nando’s, told Radio 702′s Bruce Whitfield: it was “nice” to have fun with other brands.

Great stuff by King James and Black River FC, hats off to the teams who worked on this.

Thanks to Pharside and Source from 2 Oceans Vibe

I’ve missed you

Leave a comment

Sorry that I have not been paying you attention my loves but I’ve been really busy recently. I promise that I have not been cheating on you and I will make it up to you. Well actually I won’t but what can you do about it. Ha

Tastes like AWESOME feels: Doritos Jacked – Joyride

Leave a comment

Awesome little spot by Goodby Silverstein for Doritos new range Jacked with flavours like Smoky Chipotle BBQ and Enchilada Supreme.

 

The tagline alone is worth it to try these.

Can’t wait to grab a pack.

Amazeballs.

 

Monday Madness: Brain Farm’s show reel

Leave a comment

Wake up people, it’s Monday. There is a world out there to take and call it your own. Now I’ve seen my fair share of show reel’s in my day some great and some good just to laugh at however the 2012 show reel for Brain Farm’s Digital Cinema is simply, Mind BOOM-Blowing. It’s that good that it need’s the sound effect, true story.

 

How good was that, these guys have done work for almost every cool brand on this planet and it’s no wonder why. Now that’s a show reel but what is a show reel without Awolnation’s Sail? Don’t worry they have done one of those as well.

 

Epic

The worlds most downloaded Man

Leave a comment

This is for all those who siphon through stock libraries looking for the perfect image and battle with royalty fees.

 

Older Entries

Follow

Get every new post delivered to your Inbox.