There is no secret that Henieken, is one of my all time best loved brands. From the sophisticated communications of it’s brand theory through to the benefits the actual end product provides, really what’s there not to like. Personally I can drink any beer when needed but when I see that red star flushed against the green stamp my lips get just that little bit more excited than usual. It’s kind of like the difference of dating a stripper to that of Victoria Secret model both do the job in more ways than one, however you would only introduce your mother to one of them. Your father however will be there to give you a high five and all of a sudden make weekly unannounced visits to your bachelor pad.
We have all been in this situation sometime or another in our lives lads. Where late one night you and a few good mates are looking for a watering hole in an area where you have never been. With no local knowledge you stumble across a the only dodgy bar that you happen to find at ridiculous O’Clock and even though you wouldnt normally dare step foot in it, it’s late your boys have covered the whole damn town and right now your tongue feels like Gandhi flip-flop, you really need that beer. And anyway’s it’s 4 guys what could go wrong? The rest they say is history, think of the Hangover (the film not the day after fool) as those nights are those magical nights that are remembered and told for centuries. If you have never had a night like this then it’s time you switched to Heineken beer and upped your game. Just saying.
Booze has that effect we all know it, so big round of applause for the Dutch Agency TBWA Neboko for the creation of this spot for their local market. Taking over from the prestigious Wieden & KennedyAmsterdam, I feel they have done a pretty damn fine job in keeping the Heineken image flowing pure. Apparently there was no CGI involved in shooting this making this all live film, brave very brave.
Every now and again the swoosh pulls out something fantastic, Wieden & Kennedy have the ability to touch you where no one else can. Wait that doesn’t sound right in this context, but you know what I mean. That feeling of power that tingly feeling that gives you that little extra piece of omph to get you super amped to take on the world. Even I was super influenced by this amazing girl power dominating spot, while I sit at my desk I have the urge to time myself doing a quick lap of the office. Gotta’ love it when an ad can have an emotional pull towards the brand.
Imagine having the name of a famous celebrity or sports star, yeah you’ve already dreamed of living the life of your favourite sportsman or actor haven’t you. You would think sharing the name of someone like Michael Jordan would be a life filled with benefit’s which I’m sure it does such as making that restaurant booking so much easier, but then there is also the down side
It must suck sharing the name of Michael Jordan if you’re an ordinary middle aged white guy. Cheeky little spot for ESPN’s it’s not crazy it’s sport campaign.
Every year the South African ad industry turns from an vigorous mustang to a fully fledged stampede of raging bulls, well at least the young guns do, as the more mature stallions seem to take it within their stride. The reasons behind this is for both pride and party which are two total different areas but two of the biggest when you think of any ad industry. As the 34th Annual Loeries awards entrants are opened. The quality of the South African advertising is up there amongst the best of the word, where every year a few loeries winners go on to make a name for themselves at the internationally recognised Cannes or D&AD awards and few are lucky enough to walk away with a Lion or pencil. Every year the Loeries ask local advertisers to create a campaign and this year nothing has changed.
This little skit just goes to show why there is so much excitement and hype created around the awards, with the industry’s leaders passionately explain why they are “Ad Men”.
Goosebumps
Nice little motivational speech reminding us why we do what we do.
Good to also see the rock star @mikeschalit still dominating the scene.
Have fun at the after party peeps and good luck to all those who are submitting entries.
Recently both Mercedes and Audi launched their new brand campaigns and we loved them both so much that we will let you be the judge.
Nice little touch experience where the audience dive into an exciting and emotional journey which the brand represents to the heart of the Mercedes star. Great work by CLM BBDO Paris.
If you never knew what Vorsprung durch Technik stood for Audi, well now you do. While they focus on what makes them so driven to find the best possible means to solve lightweight technology to produce more efficient and more powerful cars. Work done by Kempertrautmann.
Both the adverts finishing touches and production were done really well however we just feel that Merc takes this by a nose hair.
If you have not heard of Prometheus yet then you ought to climb up from under that rock you are hiding under. The social webs are currently going mad over this new sci-fi film that’s due to be released on the 8th June with an incredible cast to say the least. Have a look at the trailer if you have not seen it yet.
Looks good doesn’t it? Now have a look at the little viral piece which they realised recently, this is what really impressed me.
Even though it’s been done in a few features before like I Robot and A.I. It still has that unknown force which pulls you to want to know more. Now that’s some great advertising featuring Michael Fassbender, well done to the team over at RSA Films.
A Jamaican born Rasta, Levi Roots‘ has had a bit of a rollercoaster ride with his career and come from strength to strength ever since his appearance on Dragon’s Den way back in January 2007. Where he was successful in signing not one but two dragons, with the likes of both Peter Jones and Richard Farleigh, as investors by singing his pitch. He sold 40% of the company for a mere £50k but the investors did quite a bit more than just help with cash they also aided him get into stores and to where he is today. The company produces and sells a few variety of sauce’s which has twist of a Jamaican flavour, which he learned the recipes from his Grandmother. Gotta’ love Grandmothers.
Today Levi is basically the face of Reggae Reggae after all he is the perfect personification for the brand very much like Branson is for Virgin. So the obviously solution for the advertising is to make him the brand personality and to follow this through with every touch point in all communications. Keeping to the Jamaican rasta roots will inevitably be the largest POD as well as the simplest to succumbed successfully, yes there is direct competition and well done to you if any come’s straight to mind because basically Levi has created his own product category amongst the sauces. In the end Levi also basically did the job for the agency well at least made their lives that much simpler to do. If it is ever that simple, which we doubt.
JWT London was responsible for bringing Levi Roots to life, using the same production treatment to that of the British favourite Wallace & Gromit and you already have a winner. Then add Levi singing reggae to his BBQ food, while slightly adding in a touch of product information and their benefits amongst a catchy track. Finish off with the strap line, “Put some music in your food” and there my friends you have an ad straight from the advertising handbook for dummies. Before you judge let’s be honest now because this is simply is the best and only way in which you can advertise Reggae Reggae Sauce because if it were anything different it wouldn’t be on brand and even though it is the obvious it’s still a great piece of creative. Just goes to show sometimes the simpler is the best solution.
Have you ever heard such bollocks in your life before? Surely the man Charlie Sheen, predominantly known for winning and basically single handily ruining his career on numerous occasions. Is due to make a comeback surely it’s an impossible feat let alone totally mind blowing to even try to attempt a comeback from all the negative publicity he received just last year. Yes I agree he did have to stoop down to commercial level but then again why the hell effing not? He is Charlie Sheen after all and he always does what he want’s with minimal respect to the ordinary norm’s in today’s society and simple general laws, he would part the sea’s and name himself Moses if it were humanly possible so if anyone can make a comeback it’s Charlie Sheen. Because no matter how hard you can try he will find you, simply because he’s Charlie Sheen and he is winning.
Being known for pure enjoyment for a good time, over indulging with booze; beautiful women by the handful and constantly being intoxicated with various illegal narcotics. Charlie Sheen has basically done it all, he has been in rehab so many times that they have even given him an honorary lifetime loyalty membership card which is virtually impossible to achieve as most candidates usually overdose and die, before being awarded into the exclusive club. If you don’t realise this membership package has boundless benefits, not only is he able to attend any sharing meetings that he wishes including the sex addicts classes but more importantly also it gives him the ability to hear writers and directors ideas way before anyone else in the industry. However the key advantage of this is the ability to form close and loyal relationships with various people high within the film industry and everyone know’s what the benefits of knowing people can result to. Not only that it is after all, a well-known fact that rehab is one of the best excuses for a simple PR stint for jump starting anyone’s career, just look at Lohan, Baldwin, David Bowie, Gerard Butler, Demi Moore and Seann William Scott careers for example. Which have all been influenced either positively or negatively by visiting rehab some way or another. Sure it’s a gamble it’s like rolling the dice with their careers and sometimes with their lives like Amy Winehouse and Britney Spears, rest their souls and no one like’s negative publicity but sometimes and only sometimes negative publicity does have its positives none the less. Now I’m not saying drugs are good in fact I’m a huge fan of giving hugs and not drugs and I’m definitely not a tree hugger. It’s simply just the lifestyle in which high end celebrities live where they are suffer from copious amounts of pure pressure, let alone stress and free time and don’t forget shit loads of money. I feel sorry for them because it’s bound to catch them sooner or later and it would happen to even the best of us. And I say BIG up’s to those who have the balls to stand up and challenge their addictions and none is better at that than the man Sheen.
Ok back on topic Charlie Sheen has recently appeared in an various campaigns including the Fiat Abrath which we posted here as well guest starring in a spot for DirectTV:
Did you enjoy that?
And now he stars in a Dutch ad campaign for a Bavaria beer campaign, don’t worry people it’s an alcohol free beer but this last ad is by far my favourite out of the three. Ok maybe it doesn’t beat role playing some scenes from Platoon with Sheen while being totally sauced, which personally I think would kick the arse out of eating a kebab at 3am. This last campaign almost gives Sheen a good boy rep away from all the sex, drugs and booze personification and let alone because the strategy and this creative is perfectly spot on.
What a cheekily honest way to advertise 0.0% alcohol free beer, great work by the local agency Selmore and even better work by the man Charlie Sheen for being the first person for making our Monday Madness category twice as well as for his latest comeback. He is truly winning, watch out world Charlie Sheen is coming back.
Everyone has a fear of finding out that they have a bad breath, it’s like those good people who kindly tell you from the bottom of their hearts that you have a booger dangling from your nose and that’s just after you left the conversation whilst trying to chat up that really attractive brunette at the bar. You know that feeling right well that’s exactly what Ogilvy Paris did for Tic tac refreshing mints in Rouen France. By creating one of the cruellest yet funniest practical joke I have ever seen, bet I wouldn’t think it was funny if it happened to me though.
Seriously I’m never going to give directions to anyone ever again. If you’re lost and wonder why no one will give you directions now you know why and you can blame Ogilvy and tic tac for that. Love that they took the stunt to the next over the top level whilst turning the more traditional flash mob upside down, from targeting the plurals into singular. However I’m still struggling to figure out if the actual targets were also involved in the stunt.
In the end does it matter? It still makes a great experiential TV ad.
