July 3, 2012
Advertising, Cool, Man
Advertising, Alcoholic Beverages, Beer, Brand & Ambassador, Heineken
There is no secret that Henieken, is one of my all time best loved brands. From the sophisticated communications of it’s brand theory through to the benefits the actual end product provides, really what’s there not to like. Personally I can drink any beer when needed but when I see that red star flushed against the green stamp my lips get just that little bit more excited than usual. It’s kind of like the difference of dating a stripper to that of Victoria Secret model both do the job in more ways than one, however you would only introduce your mother to one of them. Your father however will be there to give you a high five and all of a sudden make weekly unannounced visits to your bachelor pad.
We have all been in this situation sometime or another in our lives lads. Where late one night you and a few good mates are looking for a watering hole in an area where you have never been. With no local knowledge you stumble across a the only dodgy bar that you happen to find at ridiculous O’Clock and even though you wouldnt normally dare step foot in it, it’s late your boys have covered the whole damn town and right now your tongue feels like Gandhi flip-flop, you really need that beer. And anyway’s it’s 4 guys what could go wrong? The rest they say is history, think of the Hangover (the film not the day after fool) as those nights are those magical nights that are remembered and told for centuries. If you have never had a night like this then it’s time you switched to Heineken beer and upped your game. Just saying.
Booze has that effect we all know it, so big round of applause for the Dutch Agency TBWA Neboko for the creation of this spot for their local market. Taking over from the prestigious Wieden & Kennedy Amsterdam, I feel they have done a pretty damn fine job in keeping the Heineken image flowing pure. Apparently there was no CGI involved in shooting this making this all live film, brave very brave.
Keep up the great work guys!
Open our worlds.
April 23, 2012
Advertising, Cool, Man
Advertising, Bonkers, Bravo, FMCG, Food stuffs, Goodby Silverstein
Awesome little spot by Goodby Silverstein for Doritos new range Jacked with flavours like Smoky Chipotle BBQ and Enchilada Supreme.
The tagline alone is worth it to try these.
Can’t wait to grab a pack.
April 16, 2012
For the Ladies, Fun, Humour, Man
I have to admit I’ve never been a huge fan of Danny Boi for both his on and off field actions and mostly because he dated hotty Kelly Brook but this is simply classic and proves that the man does have skills and is honoured to his word. Two weeks ago Danny lost a bet and as most rugby boys normally bet on something like drinking beer or doing something embarrassing rather than parting with their hard earned cash. Danny was subdued to do a Dougie. Don’t know what a Dougie is well then watch this:
How funny is that and I have to admit the boy does have skills.
April 4, 2012
Cool, Man, Sport & Health
Bravo, Sport & Health
You’re not going to believe if I told you, what happened during Martin Kaymer‘s Monday practice round on the 16th at Augusta ahead of this weeks Masters. So I’ll show you.
I knew they called him the dam buster but that’s just ridiculously insane.
Now please don’t go and try practice this at your local club.
Don’t worry I was thinking the same thing.
April 3, 2012
Advertising, Automotive, RKCY/ Y&R
The latest ad for Land Rover by RKCR/Y&R focusing on brand positioning rather than product line. Great timing as it’s about 6 months since the launch of the more city slicking Evoque.
Just a little reminder that Land Rover are the kings of discovery.
March 30, 2012
Advertising, Cool, Good, Man
Draft FCB, Personal Care
How many times have your arm been twisted? Everyone can relate to this guy. Nivea for Men has just released this beauty and we could not let you spend your weekend without this little piece of advice.
Sorry guy’s I think someone is not playing ball therefore no English version. But you can still get the drift..
Now that’s how you advertise a moisturiser to men.
Great work Draft FCB.