Every now and again the swoosh pulls out something fantastic, Wieden & Kennedy have the ability to touch you where no one else can. Wait that doesn’t sound right in this context, but you know what I mean. That feeling of power that tingly feeling that gives you that little extra piece of omph to get you super amped to take on the world. Even I was super influenced by this amazing girl power dominating spot, while I sit at my desk I have the urge to time myself doing a quick lap of the office. Gotta’ love it when an ad can have an emotional pull towards the brand.
Wake up people, it’s Monday. There is a world out there to take and call it your own. Now I’ve seen my fair share of show reel’s in my day some great and some good just to laugh at however the 2012 show reel for Brain Farm’s Digital Cinema is simply, Mind BOOM-Blowing. It’s that good that it need’s the sound effect, true story.
How good was that, these guys have done work for almost every cool brand on this planet and it’s no wonder why. Now that’s a show reel but what is a show reel without Awolnation’s Sail? Don’t worry they have done one of those as well.
Imagine having the name of a famous celebrity or sports star, yeah you’ve already dreamed of living the life of your favourite sportsman or actor haven’t you. You would think sharing the name of someone like Michael Jordan would be a life filled with benefit’s which I’m sure it does such as making that restaurant booking so much easier, but then there is also the down side
It must suck sharing the name of Michael Jordan if you’re an ordinary middle aged white guy. Cheeky little spot for ESPN’s it’s not crazy it’s sport campaign.
You’re not going to believe if I told you, what happened during Martin Kaymer‘s Monday practice round on the 16th at Augusta ahead of this weeks Masters. So I’ll show you.
I knew they called him the dam buster but that’s just ridiculously insane.
Now please don’t go and try practice this at your local club.
What is this world turning to. Just as I thought we were all winning, this pops up.
First Heineken takes over from the “shaken not stirred” Martini as 007′s drink of choice, according to Ad Age and then David Beckham abandons England for his new foster country U.S.A (hey I hear it’s warmer there) and now he goes and does this.
What is happening people, please pull yourselves together.
This is not on, not in a million years and that sounds about the right amount of time or money it’s going to take him to rebuild his rep on the Queens’ Island. Even if they Burger King paid him a hefty lump sum, did he really think it was worth it? Come on Becks you’re better than that man.
Yes it might have the likes of the Messi, Drogba, Lampard and the worlds worst transfer EVER Fernando Torres. It even has the almighty Calvin Harris on the decks. But for me it just doesn’t seem to all work together. Perhaps it’s a little far fetched for me but I still prefer the older Pepsi footie ads such as this one for the World Cup in South Africa, or the Medieval Fight, or the Sumo commercial. They just had that good feel factor to them which I feel this campaign is lacking on top of that it was felt more achievable where this feels totally unrealistic, maybe a bit to far fetched this time by CLM BBDO, Paris. Suppose you can’t win them all. Another issue I have is why did they feel the need to show the players names when anyone who follow’s the game will know who those players are and surely that’s who they are targeting? Maybe it all just needed a little bit more time in post production to clean up the rough edges.
Great concept gone wrong I feel. I’m no creative but it almost feels as if it should be the other way round where the game come’s first the music second and crowd third. Something the lines, like having the players do their thing while Calvin Harris meets the beat to their feet and introducing the fans to join in the mix but not unrealistic crowd surfing, just saying.
Still I love the ending where the Messi sneaks off with the vending machine, very cheeky.
Is it a bird is it a plane no it’s a crazy Dutchman, successfully taking to the skies on self-designed human powered wings.
Jarno Smeets, is a mechanical engineer who has kicked the rule of gravity right in the bollocks. Claiming to be the first man in history EVER to have made a successful short flight with home-made bird-like wings. Constructed from easily accessibly components that anybody could get their hands on, such as Nintendo Wii controllers; accelerometers from a HTC Wildfire S smartphone and Turnigy motors.
It took Smeets only eight months to complete the project after only a few test flights. Successfully leaving the ground at the Hague park on Sunday, March 18th which lasted about a minute and travelling a distance of around100m. By using 17m² wings built out of a kite and carbon windsurfing masts assisted with some power provided by a combined mechanism to help flap the giant wings without the risk of breaking his arms.
The Human Bird Wings is an independent project initiated from Smeets’ personal ambition and vision. Saying that“Ever since I was a little boy I have been inspired by pioneers like Otto Lilienthal, Leonardo da Vinci and also my own grandfather,” says Smeets.
What? how insane is that, even though he does look a little buggered after such short stint and maybe it’s not as effective as you would like it to be but hey give the guy a round of applause imagine his excitement being the first man to fly like a bird. It’s still early days and I would imagine that improvements can be made and soon all of us attending classes down at the local gyms to get you into flying shape. Now how cool is that, I want.
Hat’s off to Smeets for an incredible achievement whilst proving the impossible possible and big up’s to him for having the balls for using himself as a test dummy. Everyone has dreams and Smeets just proved that anyone could accomplish them with pure passion and dedication.
Paul Casey had some fun with his caddie during the Final round on the 15th hole par 3 at TPC Blue Monster – Doral promising his caddie that he could have the prize if he shoots the hole-in-one. If you don’t follow golf, most tournaments offer a prize if you achieve a hole-in-one most of the times it’s a car and this time the prize was a Cadillac. Next thing the unthinkable happens and the Casey using an 8 iron drops it into the hole prompting his caddie Craig Connelly (aka Wee Man) to go hyper excited, wouldn’t you?
There is however one tiny little hiccup.
The 15th hole wasn’t the prize winning hole, sadly it was on display for the 13th.
But how funny was that dropped lip, when Wee Man finds out the sad news from the officials and to make matters worse Casey turns around to rub it in even more. Well boys will be boys.
Shame you have to forgive Wee Man’s excitement as it was Casey’s first start since his injury from a snowboarding incident last year.
Wee Man joked at the end of day saying “I never enjoyed not winning a car so much”
