This time last week I posted about South Africa is getting ready for their annual ad awards the Loeries, well it looks like the agencies are trying to push themselves to be in-front of the judging panels. Recently the fast food retail chain spoofed the Santam’s TVC. Firstly let’s be fair this is exactly the kind of behaviour you would expect from Nando’s and Black River FC, Nando’s wicked agency. But then why is a fast food chain taking on a financial services company? Do they have something against Sir Ben Kingsley or maybe in the past Santam was the bank for Nandos and lost them quite a lot of money of the FTSE, just saying. Well you never know but lets just be safe cause that’s how rumours are started, so please don’t listen to me.
For those who don’t follow South African advertising shame on you because you are missing out on some symbolic radvertising, but I’ll forgive you this time and just because I’m a really really nice guy, I’ve been holding out waiting for Nandos second response before post this because I care about you.
Any how this little gun fight is just far to good to miss out on.
The first symbolic ad by Santam:
Then in the traditional Nandos style they got naughty by spoofing the iconic ad.
Cheeky very cheeky, but then Santam hit back by dropping the gauntlet with this little number.
We love it not only does Santam get cleaver and witty but they also open their hearts to help those in need but seems no one can keep Nandos quite as they were not finished yet.
Now that’s what you call giving the bird, how’s that for a great advertising sparring?
Nandos did accept the challenge and they even delivered a day early and then they went a step further, proving they are not chicken. Hold on that can’t be right I thought they were chicken. Ok lets just call them Portuguese chicken, happy?
They delivered the entire order to Johannesburg Children’s Home on Wednesday and not only that but they are going to continue to do so once every month for a year. Touché Nandos, gotta love a man when he admits his loss but is this really a loss?
What would clients pay these days to achieve one of the best symbolic moving advertising campaign of the year, where the free media and viral WOM out ranks that spent at least 5 fold.
Quentin Cronje, marketing director for Nando’s, told Radio 702′s Bruce Whitfield: it was “nice” to have fun with other brands.