July 3, 2012
Advertising, Cool, Man
Advertising, Alcoholic Beverages, Beer, Brand & Ambassador, Heineken
There is no secret that Henieken, is one of my all time best loved brands. From the sophisticated communications of it’s brand theory through to the benefits the actual end product provides, really what’s there not to like. Personally I can drink any beer when needed but when I see that red star flushed against the green stamp my lips get just that little bit more excited than usual. It’s kind of like the difference of dating a stripper to that of Victoria Secret model both do the job in more ways than one, however you would only introduce your mother to one of them. Your father however will be there to give you a high five and all of a sudden make weekly unannounced visits to your bachelor pad.
We have all been in this situation sometime or another in our lives lads. Where late one night you and a few good mates are looking for a watering hole in an area where you have never been. With no local knowledge you stumble across a the only dodgy bar that you happen to find at ridiculous O’Clock and even though you wouldnt normally dare step foot in it, it’s late your boys have covered the whole damn town and right now your tongue feels like Gandhi flip-flop, you really need that beer. And anyway’s it’s 4 guys what could go wrong? The rest they say is history, think of the Hangover (the film not the day after fool) as those nights are those magical nights that are remembered and told for centuries. If you have never had a night like this then it’s time you switched to Heineken beer and upped your game. Just saying.
Booze has that effect we all know it, so big round of applause for the Dutch Agency TBWA Neboko for the creation of this spot for their local market. Taking over from the prestigious Wieden & Kennedy Amsterdam, I feel they have done a pretty damn fine job in keeping the Heineken image flowing pure. Apparently there was no CGI involved in shooting this making this all live film, brave very brave.
Keep up the great work guys!
Open our worlds.
April 3, 2012
Advertising, Automotive, Billboard, Brand & Ambassador, Shit
This is rather old and I’m sorry if you have already seen it but this only came to my attention recently.
At first glance it looks like a great piece of competitive advertising and we all like a bit of competition.
Then if you really think about it, it’s actually rather lame and really misses the boat entirely. Even if Axe is targeting the more youthful sex driven teenager lads and even though this line is slightly appealing whilst being sharp it just lacks that charm which Old Spice had and just to be certain they throw in the rankings at the bottom. Why didn’t they try and incorporate the #1 ranking as the lead message for the header copy in the first place? was someone being lazy?
Please don’t try and steal thunder unless you have a valid point and thought it through thoroughly.
Kind of what happened to Audi here, quite a long time back.
April 2, 2012
Advertising, Bad, Monday Madness
Advertising, Brand & Ambassador, Fail, Personal Care, Shit
No it wasn’t, but it damn well should have been.
How shocking was that, he should definitely stick to the more real life man vs the wild productions, which he is king for. It looks like he is simply forcing it and can you blame him the man conquered Mt Everest at only 23 and tames wild man eating beasts, and that’s just before breakfast. Unfortunately for Mr Bear Grylls the real reason for him being axed is due to more contractual disagreements with the Discovery Channel, which I wont go into detail.
The main man will definitely be missed but only if he does not show up in my ad breaks like this again.
I still can’t believe Unilever actually made a series of these.
Doubt anyone would put there hands up, but does anyone know the agency responsible for these?
February 21, 2012
Advertising, Brand & Ambassador, Ladies stuff
If you have not seen this yet then it’s time to find yourself a bigger rock to climb under. Chicks dig French Bulldogs, dudes like dog racing, add in some MJ and you have an instant winner.
Also this little pooch is also the replacement Skechers brand ambassador for Kim Kardashian, another win. Need I say more?
I’ll bet we will see more of Mr. Quiggly very soon.
Run Mr. Quiggly run…