The tagline alone is worth it to try these.
Can’t wait to grab a pack.
Rate it or Hate it – You be the judge
April 23, 2012
April 17, 2012
A Jamaican born Rasta, Levi Roots‘ has had a bit of a rollercoaster ride with his career and come from strength to strength ever since his appearance on Dragon’s Den way back in January 2007. Where he was successful in signing not one but two dragons, with the likes of both Peter Jones and Richard Farleigh, as investors by singing his pitch. He sold 40% of the company for a mere £50k but the investors did quite a bit more than just help with cash they also aided him get into stores and to where he is today. The company produces and sells a few variety of sauce’s which has twist of a Jamaican flavour, which he learned the recipes from his Grandmother. Gotta’ love Grandmothers.
Today Levi is basically the face of Reggae Reggae after all he is the perfect personification for the brand very much like Branson is for Virgin. So the obviously solution for the advertising is to make him the brand personality and to follow this through with every touch point in all communications. Keeping to the Jamaican rasta roots will inevitably be the largest POD as well as the simplest to succumbed successfully, yes there is direct competition and well done to you if any come’s straight to mind because basically Levi has created his own product category amongst the sauces. In the end Levi also basically did the job for the agency well at least made their lives that much simpler to do. If it is ever that simple, which we doubt.
JWT London was responsible for bringing Levi Roots to life, using the same production treatment to that of the British favourite Wallace & Gromit and you already have a winner. Then add Levi singing reggae to his BBQ food, while slightly adding in a touch of product information and their benefits amongst a catchy track. Finish off with the strap line, “Put some music in your food” and there my friends you have an ad straight from the advertising handbook for dummies. Before you judge let’s be honest now because this is simply is the best and only way in which you can advertise Reggae Reggae Sauce because if it were anything different it wouldn’t be on brand and even though it is the obvious it’s still a great piece of creative. Just goes to show sometimes the simpler is the best solution.
Well done JWT we likes.
April 13, 2012
Everyone has a fear of finding out that they have a bad breath, it’s like those good people who kindly tell you from the bottom of their hearts that you have a booger dangling from your nose and that’s just after you left the conversation whilst trying to chat up that really attractive brunette at the bar. You know that feeling right well that’s exactly what Ogilvy Paris did for Tic tac refreshing mints in Rouen France. By creating one of the cruellest yet funniest practical joke I have ever seen, bet I wouldn’t think it was funny if it happened to me though.
Seriously I’m never going to give directions to anyone ever again. If you’re lost and wonder why no one will give you directions now you know why and you can blame Ogilvy and tic tac for that. Love that they took the stunt to the next over the top level whilst turning the more traditional flash mob upside down, from targeting the plurals into singular. However I’m still struggling to figure out if the actual targets were also involved in the stunt.
In the end does it matter? It still makes a great experiential TV ad.
Good luck for you, the next time you’re lost.
February 22, 2012
Charmingly cute spot for Oreo UK which we wouldn’t dare hide from you ladies. Featuring the little diva Pixie Davies as the talent and directed by the talented Bruno Chiches.
All together now ladies – Awwwwww
How many fathers out there know exactly how this poor fella feels. It’s little intimate moments with loved one’s like this that make life that much more rewarding. OK enough of the soft cuddly munchkin stuff and back to reality it’s time to go chase some trains and tackle that damn bus.
Well done Oreo’s and Draft FCB you nailed it on the head..
February 21, 2012
Fun spot from Vigorsol Cult Alaskan gums, for their latest campaign Sensational Adventures. You basically need balls the size of boulders to play patter cake with a giant walrus and this instantly wants me to give it a try. Kinda’ like the good old day ‘ey..
Exceptional out of the box thinking for insane sensational adventures which one could only find by blowing bubbles with Vigorsol Cult Alaskan gum. Simple & to the point, I Like.
Does anyone know the ad agency behind this?