April 23, 2012
Cool, Monday Madness, Sport & Health
Bravo, Madness, Sport & Health, Winning
Wake up people, it’s Monday. There is a world out there to take and call it your own. Now I’ve seen my fair share of show reel’s in my day some great and some good just to laugh at however the 2012 show reel for Brain Farm’s Digital Cinema is simply, Mind BOOM-Blowing. It’s that good that it need’s the sound effect, true story.
How good was that, these guys have done work for almost every cool brand on this planet and it’s no wonder why. Now that’s a show reel but what is a show reel without Awolnation’s Sail? Don’t worry they have done one of those as well.
April 16, 2012
Bravo, Madness, Media, Sport & Health
Wow we just posted about Charlie Sheen making a come back and now Tupac Amaru Shakur (June 16, 1971 – September 13, 1996) is ALIVE after showing up for a performance at Coachella.]
Don’t worry peep’s it’s only a hologram but it’s still pretty awesome, it’s amazing what technology can do these days.
Can’t wait to see them bring this into the ad world taking it a step further from the 3D building holograms.
Imagine seeing a live commercial of let’s say a giant David Beckham wearing Adidas, dribbling a ball down Oxford Street amongst all the traffic of buses and taxis. Rebounding it off the buildings and finally bending it into the top right net which is positioned at the cross section of Regents street, which also just happens to be where the Nike Flagship store is. Just saying.
and who said advertising is dead.
April 13, 2012
Advertising, Cool, Good, Humour, Ugly
Bonkers, Experiential, Flash mob, Food stuffs, Madness, Ogilvy
Everyone has a fear of finding out that they have a bad breath, it’s like those good people who kindly tell you from the bottom of their hearts that you have a booger dangling from your nose and that’s just after you left the conversation whilst trying to chat up that really attractive brunette at the bar. You know that feeling right well that’s exactly what Ogilvy Paris did for Tic tac refreshing mints in Rouen France. By creating one of the cruellest yet funniest practical joke I have ever seen, bet I wouldn’t think it was funny if it happened to me though.
Seriously I’m never going to give directions to anyone ever again. If you’re lost and wonder why no one will give you directions now you know why and you can blame Ogilvy and tic tac for that. Love that they took the stunt to the next over the top level whilst turning the more traditional flash mob upside down, from targeting the plurals into singular. However I’m still struggling to figure out if the actual targets were also involved in the stunt.
In the end does it matter? It still makes a great experiential TV ad.
Good luck for you, the next time you’re lost.
Great work Ogilvy and Tic tac, touché’
March 22, 2012
Design, Good, Sport & Health
Bravo, Design, Madness, Sport & Health
Is it a bird is it a plane no it’s a crazy Dutchman, successfully taking to the skies on self-designed human powered wings.
Jarno Smeets, is a mechanical engineer who has kicked the rule of gravity right in the bollocks. Claiming to be the first man in history EVER to have made a successful short flight with home-made bird-like wings. Constructed from easily accessibly components that anybody could get their hands on, such as Nintendo Wii controllers; accelerometers from a HTC Wildfire S smartphone and Turnigy motors.
It took Smeets only eight months to complete the project after only a few test flights. Successfully leaving the ground at the Hague park on Sunday, March 18th which lasted about a minute and travelling a distance of around100m. By using 17m² wings built out of a kite and carbon windsurfing masts assisted with some power provided by a combined mechanism to help flap the giant wings without the risk of breaking his arms.
The Human Bird Wings is an independent project initiated from Smeets’ personal ambition and vision. Saying that“Ever since I was a little boy I have been inspired by pioneers like Otto Lilienthal, Leonardo da Vinci and also my own grandfather,” says Smeets.
What? how insane is that, even though he does look a little buggered after such short stint and maybe it’s not as effective as you would like it to be but hey give the guy a round of applause imagine his excitement being the first man to fly like a bird. It’s still early days and I would imagine that improvements can be made and soon all of us attending classes down at the local gyms to get you into flying shape. Now how cool is that, I want.
Hat’s off to Smeets for an incredible achievement whilst proving the impossible possible and big up’s to him for having the balls for using himself as a test dummy. Everyone has dreams and Smeets just proved that anyone could accomplish them with pure passion and dedication.
You can follow his inspiring story of human bird wings, here.
March 7, 2012
Humour, Preach, Sport & Health, Ugly
Yes, I know Uncle Sam is not an Indian
This is undoubtedly the funniest thing I have seen in a while and it’s taken me about 22 whole minutes to stop laughing at this in order to post it. The same exact number of people that the Indian Rugby Federation is looking for to sport a full international RUGBY team. Seriously no jokes, I’m still trying to figure out if this is a prank from one of my mates but the email addy looks totally legit.
This is the email I recently received:
Dear Sir / Ma’am,
Rugby India is looking to contact all Indian Origin Rugby players with the opportunity to gain an International Test Cap.
As per IRB rules, a player with one parent or grand-parent born in India is eligible to represent the country.
Would really appreciate it, if you would inform us of any player you might have in your database and/or if you could pass on this message to any relevant player/team/club/union that may be in a position to help us. Thanking You.
Now I don’t know what’s funnier the fact that they contacted me or that India is looking to sport a rugby team, it’s just not cricket, FACT. Now I’m no raciest and the Indian cricket team is a brilliant team and they currently lie third in the world but that’s where they should stop and focus their attention. It’s almost as bad as Americans trying to play cricket or Australians playing fair. Only jokes Aussies you guys play fair all the time, just not in Rugby/Cricket/ Football/Netball/ Hockey or just about any other team sport.
On a more serious matter if you do know of anyone eligible and who would actually like to play international rugby even if it is for India, then please don’t hesitate to let me know.
Promise I won’t laugh at them.
Hey at the end of the day the guys are just trying to improve their rugby game so big ups to them for doing something about it.
February 21, 2012
We have all seen the footage of the legend base jumper Jeb Corliss crash into Table Mountain in Cape Town. Now another video was released showing Jeb making the mountain his very own bitch on a few previous attempts. Unfortunately he went one jump too far and on his last jump and even though it seems the conditions were perfect, Table Mountain had enough and bent Jeb over his knee for the hiding of his life. See the latest footage below:
The man has a death wish but luckily he survived and only sustained some leg injuries, this time he was lucky.
After the crash he said:
“Well the answer is very simple. I was flying to close and messed up I was going for a black balloon that was basically laying on the rocks and was going to try and kick it with my foot. In order to do this I had to fly low and flat between boulders. My left foot clipped a boulder that dragged me into a flat ledge that I took at the waist at full speed. If I had not clipped that boulder I might have made it, I might have still impacted. It’s very hard to tell from the footage. Everything happens very fast. But when you go for a flight where inches are the difference between making it and not making it well impact is very possible. I knew this and took the risk and paid the price for pushing way to hard. I take full responsibility for my actions and am just happy I still have legs to do rehab on.
This is not my first time getting hurt and it will not be my last. I push it, always have and always will. One day I will die and I just hope that when I do, it will be doing something I truly love…” Jeb Corliss
Click here if you are not squeamish to see his leg
He also claims that he doesn’t use pain killers which we think makes him even more Badass…