The Saatchi’s has been making some moves recently. Here is their latest piece of work by the London agency “Showcase” Call for entries for the 59th Cannes festival. This little backwards beaut was directed by non other than Chris Palmer, looks like Saatchi’s putting their money where their mouth is. The little skit features an adult movie director whose ambition is to make advertising commercials. Which is pretty much contradicting the industry whereby most Art Directors inspire to be successful Film Directors, funny that anyway’s you have to start somewhere, just saying.
Have a look to see how many iconic advertising references, techniques and slogans can you find in the below skit.
Ever year for the past 12 years Saatchi’s New Directors showcase has been a highlight at the Cannes International Festival of Creativity. Which is apparently “the best attended even after the award ceremonies” acording to Saatchi & Saatchi. However I have to say the after party must come in a close second. Still it’s a great way to attract, identify and nurture new creative talent from around the world.