April 3, 2012
Advertising, Automotive, Billboard, Brand & Ambassador, Shit
This is rather old and I’m sorry if you have already seen it but this only came to my attention recently.
At first glance it looks like a great piece of competitive advertising and we all like a bit of competition.
Then if you really think about it, it’s actually rather lame and really misses the boat entirely. Even if Axe is targeting the more youthful sex driven teenager lads and even though this line is slightly appealing whilst being sharp it just lacks that charm which Old Spice had and just to be certain they throw in the rankings at the bottom. Why didn’t they try and incorporate the #1 ranking as the lead message for the header copy in the first place? was someone being lazy?
Please don’t try and steal thunder unless you have a valid point and thought it through thoroughly.
Kind of what happened to Audi here, quite a long time back.
April 2, 2012
Advertising, Bad, Monday Madness
Advertising, Brand & Ambassador, Fail, Personal Care, Shit
No it wasn’t, but it damn well should have been.
How shocking was that, he should definitely stick to the more real life man vs the wild productions, which he is king for. It looks like he is simply forcing it and can you blame him the man conquered Mt Everest at only 23 and tames wild man eating beasts, and that’s just before breakfast. Unfortunately for Mr Bear Grylls the real reason for him being axed is due to more contractual disagreements with the Discovery Channel, which I wont go into detail.
The main man will definitely be missed but only if he does not show up in my ad breaks like this again.
I still can’t believe Unilever actually made a series of these.
Doubt anyone would put there hands up, but does anyone know the agency responsible for these?
February 23, 2012
Advertising, For the Ladies, Humour, Sex sell's
Advertising, Sex sell's, Shit
Yeah yeah yeah we have all heard the puns that surround the plumbing’ profession like “Plumbers live a flush life”; “We repair what your husband fixed”; “Don’t sleep with a drip call your plumber “; “Your shit is our bread and butter”; “If it’s tight it’s right”, I could go on like this all day. But let’s be honest 99% of those are just for shit and giggles (did you see what I did there) and their day to day job is basically around the management of clearing you’re excrete, lovely.
So how does a drainage product positively influence and grabs the the household decision maker attention, which is the naturally the woman of the household. Well DDB San Fran did and they literally turn shit into sex, naturally because women think about sex 99.9% of the day with two men, don’t lie ladies us men all know you do there’s no need to blush.
It’s a fact sex sells, it’s been confirmed by science and science doesn’t lie, true story, FULL STOP.
Drop in two hunky tall, dark and handsome men. Cue some inappropriate 60’s elevator music then insert a seductive Barry White like voice over to a humours yet cleaver sexual punning script and there my friends you have a innuendo winner, in selling Liquid Plumr drain cleaner.
Let’s see how many ladies out there actually got the core product benefit message?
I’m here to snake your drain!