Yeah yeah yeah we have all heard the puns that surround the plumbing’ profession like “Plumbers live a flush life”; “We repair what your husband fixed”; “Don’t sleep with a drip call your plumber “; “Your shit is our bread and butter”; “If it’s tight it’s right”, I could go on like this all day. But let’s be honest 99% of those are just for shit and giggles (did you see what I did there) and their day to day job is basically around the management of clearing you’re excrete, lovely.

So how does a drainage product positively influence and grabs the the household decision maker attention, which is the naturally the woman of the household. Well DDB San Fran did and they literally turn shit into sex, naturally because women think about sex 99.9% of the day with two men, don’t lie ladies us men all know you do there’s no need to blush.

It’s a fact sex sells, it’s been confirmed by science and science doesn’t lie, true story, FULL STOP.

 

Drop in two hunky tall, dark and handsome men. Cue some inappropriate 60’s elevator music then insert a seductive Barry White like voice over to a humours yet cleaver sexual punning script and there my friends you have a innuendo winner, in selling Liquid Plumr drain cleaner.

Let’s see how many ladies out there actually got the core product benefit message?

I’m here to snake your drain!

BOOM

Advertisements