There is nothing better than a strong piece of ambient media especially when it’s used in a point of sale environment.

 

How awesome is that positioning? I hope they actually did go live with the POS it would have been a waste if it only went online.

House hold shopper = Mom + school run² = high mileage + constant reminders = Dad forced to cough up

Simple yet highly effective equation, brilliant.

Well done Dare!

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