Great idea from Strawberry Frog in Amsterdam (known for being the “first” cultural movement agency) for Dubai based airline Emirates new positioning campaign “Hello Tomorrow”.

 

Attracting the likes of the more generic traveller rather than focusing their attention and budget on the ever more popular, frequent business or holiday flyers. Which seems to be the current safe trend amongst most other airlines for maximising their ROI. While Emirates steps back and looks forward to the long term benefits of life time brand loyalty. Pretty much what Dubai stands for.

Touché’

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