If you are in advertising this might just bring a tear to your eyes but it will definitely bring a smile to your day.

Not sure if you can remember or actually ever saw or heard of the original Coke “Hilltop” campaign from 1971 created by McCann-Erickson. As most of us weren’t even around then, hell my old man had probably just started puberty so I was still swimming with training wings. Below is the famous “Hilltop” ad and if you want to read up more about the original campaign then click here .

Last year the guys over at Google, created a new challenge for themselves, as Google does. The goal was simple – how can ideas that defined the advertising industry in it’s infancy, inspire a whole new generation of creatives and marketers?

That goal alone sounds inspiring but then they went a step further and asked for Harvey Gabor, the original Art Director of Coke’s Hilltop ad. To come out of retirement to help give his input and inspiration into the Coca Cola’s re-imagine “Hilltop” re-brief and this is what happened.

 

How amazing is that – the old guy has still got it and how quickly does he adjust.

I had to laugh at the ladies question 3min in, “what is the thought the one thing that, that took it from ok too really great” she’s basically asking for the secret of the universe. Seriously sweetheart firstly that’s a no no simply the wrong question to ask, even if it’s been buttered up and it’s simply cheating. Please if life were as easy we would all be invincible. But if you ever find out then please do let me know.

Love how they keep the same single minded proposition “I’d like to buy the world a Coke.” Whilst adjusting the original big idea, into the 21st century by using today’s technology capabilities, nice gotta love originality. Marrying the best of the old with the best of the new now that’s retro.

It’s also amazing to see clients make straight forward answers right there on the spot.

And how pimp is his old school presentation pitch, some of us still use most of that today – using boards and singing. Still I have not seen many creative peeps who would sing the tune that they themselves chose to sell? It’s all about the passion but then again I don’t blame you if your like me and can’t sing to win a date.

Bang – Click and Bang – Click

A little magic.

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