This is currently doing the rounds on the social webs and there is no wonder why. It’s absolutely amazing, everything about it sweats brilliance and passion. Great piece of experiential work for the American based TNT channel which is now available in Spain, Germany and Turkey with more European countries in the pipeline. This little stint was for the launch the channel in Belgium. Where residents of a small average Flemish square of an average Flemish town were invited to push a giant red button change with the sign “Push to add Drama”, well I’ll let you find out what unravels next.

 

That’s one way to bring excitement into a little town square. However, there’s always a however personally I feel that this is more suitable for the Action channel rather than “Drama”. Everyone to their own and no matter what it’s still a great concept full of excitement and legs.

Doe’s anyone know who the brains behind this is?

Advertisements