Everyone has a fear of finding out that they have a bad breath, it’s like those good people who kindly tell you from the bottom of their hearts that you have a booger dangling from your nose and that’s just after you left the conversation whilst trying to chat up that really attractive brunette at the bar. You know that feeling right well that’s exactly what Ogilvy Paris did for Tic tac refreshing mints in Rouen France. By creating one of the cruellest yet funniest  practical joke I have ever seen, bet I wouldn’t think it was funny if it happened to me though.

 

Seriously I’m never going to give directions to anyone ever again. If you’re lost and wonder why no one will give you directions now you know why and you can blame Ogilvy and tic tac for that.  Love that they took the stunt to the next over the top level whilst turning the more traditional flash mob upside down, from targeting the plurals into singular.  However I’m still struggling to figure out if the actual targets were also involved in the stunt.

In the end does it matter? It still makes a great experiential TV ad.

Good luck for you, the next time you’re lost.

Great work Ogilvy and Tic tac, touché’

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