Have you ever heard such bollocks in your life before? Surely the man Charlie Sheen, predominantly known for winning and basically single handily ruining his career on numerous occasions. Is due to make a comeback surely it’s an impossible feat let alone totally mind blowing to even try to attempt a comeback from all the negative publicity he received just last year. Yes I agree he did have to stoop down to commercial level but then again why the hell effing not? He is Charlie Sheen after all and he always does what he want’s with minimal respect to the ordinary norm’s in today’s society and simple general laws, he would part the sea’s and name himself Moses if it were humanly possible so if anyone can make a comeback it’s Charlie Sheen. Because no matter how hard you can try he will find you, simply because he’s Charlie Sheen and he is winning.

Being known for pure enjoyment for a good time, over indulging with booze; beautiful women by the handful and constantly being intoxicated with various illegal narcotics. Charlie Sheen has basically done it all, he has been in rehab so many times that they have even given him an honorary lifetime loyalty membership card which is virtually impossible to achieve as most candidates usually overdose and die, before being awarded into the exclusive club.  If you don’t realise this membership package has boundless benefits, not only is he able to attend any sharing meetings that he wishes including the sex addicts classes but more importantly also it gives him the ability to hear writers and directors ideas way before anyone else in the industry. However the key advantage of this is the ability to form close and loyal relationships with various people high within the film industry and everyone know’s what the benefits of knowing people can result to. Not only that it is after all, a well-known fact that rehab is one of the best excuses for a simple PR stint for jump starting anyone’s career, just look at Lohan, Baldwin, David Bowie, Gerard Butler, Demi Moore and Seann William Scott careers for example. Which have all been influenced either positively or negatively by visiting rehab some way or another. Sure it’s a gamble it’s like rolling the dice with their careers and sometimes with their lives like Amy Winehouse and Britney Spears, rest their souls and no one like’s negative publicity but sometimes and only sometimes negative publicity does have its positives none the less. Now I’m not saying drugs are good in fact I’m a huge fan of giving hugs and not drugs and I’m definitely not a tree hugger. It’s simply just the lifestyle in which high end celebrities live where they are suffer from copious amounts of pure pressure, let alone stress and free time and don’t forget shit loads of money. I feel sorry for them because it’s bound to catch them sooner or later and it would happen to even the best of us. And I say BIG up’s to those who have the balls to stand up and challenge their addictions and none is better at that than the man Sheen.

Ok back on topic Charlie Sheen has recently appeared in an various campaigns including the Fiat Abrath which we posted here as well guest starring in a spot for DirectTV:

 

Did you enjoy that?

And now he stars in a Dutch ad campaign for a Bavaria beer campaign, don’t worry people it’s an alcohol free beer but this last ad is by far my favourite out of the three.  Ok maybe it doesn’t beat role playing some scenes from Platoon with Sheen while being totally sauced, which personally I think would kick the arse out of eating a kebab at 3am.  This last campaign almost gives Sheen a good boy rep away from all the sex, drugs and booze personification and let alone because the strategy and this creative is perfectly spot on.

 

What a cheekily honest way to advertise 0.0% alcohol free beer, great work by the local agency Selmore and even better work by the man Charlie Sheen for being the first person for making our Monday Madness category twice as well as for his latest comeback. He is truly winning, watch out world Charlie Sheen is coming back.

 

Advertisements