There is no secret that Henieken, is one of my all time favorite brands, I basically try and live by it’s code. Right through from it’s sophisticated fun communications through to the end product benefits, really what’s there not to like. Personally I’m the type of guy who can drink any beer given the situation however, whenever I see that red star flushed against the green bottle my lips instantly get just that little bit more excited. It’s simular to the difference of dating a stripper to that of Victoria Secret model both do the job in more ways than one, however you would only introduce one of them to your mother. Your father however will be there giving you the double tap high five and all of a sudden make weekly unannounced visits to your bachelor pad.

We have all been in this situation sometime or another in our lives.  Where a few good mates and yourself are coming to the end of the night yet still looking to throw a few back thereby looking for any suitable watering hole that’s still open. With no local knowledge you stumble across a the only dodgy bar that you happen to find at ridiculous O’Clock and even though you wouldn’t normally dare step foot in it, it’s late your boys have covered the whole damn town and right now your tongue feels like Gandhi’s flip-flop, you really need that beer. And anyway’s it’s 4 guys so what could go wrong? The rest they say is history, think of the Hangover (the film not the day after you fool) and we all know it’s those nights that end up being the magical nights that are remembered and the story is told for centuries to come. If you have never had a night like this then it’s time you switched to Heineken beer and upped your game mate. Just saying.

Booze has that effect we all know it, so big round of applause for the Dutch Agency TBWA Neboko for the creation of this sweet little spot, for their local market. Taking over from the prestigious Wieden & Kennedy Amsterdam, personally I feel they have done a pretty damn fine job in keeping the Heineken image flowing pure. Apparently there was no CGI involved in shooting this, making this all live film, brave very brave.

Keep up the great work guys!

Open our worlds.

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