Monday Madness: Is this the reason Bear Grylls was fired?

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No it wasn’t, but it damn well should have been.

How shocking was that, he should definitely stick to the more real life man vs the wild productions, which he is king for. It looks like he is simply forcing it and can you blame him the man conquered Mt Everest at only 23 and tames wild man eating beasts, and that’s just before breakfast. Unfortunately for Mr Bear Grylls the real reason for him being axed is due to more contractual disagreements with the Discovery Channel, which I wont go into detail.

The main man will definitely be missed but only if he does not show up in my ad breaks like this again.

I still can’t believe  Unilever actually made a series of these.

Doubt anyone would put there hands up, but does anyone know the agency responsible for these?



Pepsi: Crowd surfing

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I’m not entirely sure if I like this one.


Yes it might have the likes of the Messi, Drogba, Lampard and the worlds worst transfer EVER Fernando Torres. It even has the almighty Calvin Harris on the decks. But for me it just doesn’t seem to all work together. Perhaps it’s a little far fetched for me but I still prefer the older Pepsi footie ads such as this one for the World Cup in South Africa, or the Medieval Fight, or the Sumo commercial. They just had that good feel factor to them which I feel this campaign is lacking on top of that it was felt more achievable where this feels totally unrealistic, maybe a bit to far fetched this time by CLM BBDO, Paris. Suppose you can’t win them all. Another issue I have is why did they feel the need to show the players names when anyone who follow’s the game will know who those players are and surely that’s who they are targeting? Maybe it all just needed a little bit more time in post production to clean up the rough edges.

Great concept gone wrong I feel. I’m no creative but it almost feels as if it should be the other way round where the game come’s first the music second and crowd third. Something the lines, like having the players do their thing while Calvin Harris meets the beat to their feet and introducing the fans to join in the mix but not unrealistic crowd surfing, just saying.

Still I love the ending where the Messi sneaks off with the vending machine, very cheeky.

What do you think?

Flash Mob FAIL!

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After ranting and raving about Oreo’s activity recently it pains me to say this but Oreo you have let yourself slip. For a second I wish I had found this earlier but then it just goes to show that perfection is hard to come by these days.

The correct definition of a Flash mob, thanks to the good old wiki =  a group of people who assemble suddenly in a public place, to perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression.


How bad was that, it doesn’t even come close to relating to the wiki definition.

  • Was it assembled suddenly = shame someone must have been stuck on the loo
  • In a Public place = Does colleagues and close relatives count?
  • Performed an unusual and seemingly pointless act = lets agree to disagree
  • Then disperse = I’ve seen pregnant hippo’s move quicker than that, fact.
  • Was it entertaining? = must have been because they even clapped themselves off.
  • Was it artistic? = No, autistic kids have better creative juices, true story.

That is by far the most pathetic excuse for a flash mob I have ever seen, EVER.

What the hell were they thinking? It just doesn’t make sense, did someone actually stand up in the middle of the  board meeting and say let’s go ahead and utterly fuck up the brand’s rep which the ATL agency has worked  hard to achieve tirelessly for the past 6 (or more) months .

And do you want to know what the worst part is? They did that show SEVEN more times at various locations around the US. Sad.

Oreo now please tell us that you have learnt your lesson and next time please don’t go venture into the burb’s local gyms and simply raid all the aerobics classes of their cheerleading wannabe’ house wives? It simply just does NOT work. FULL STOP

PS: Hippos have been known to reach speeds of up to 30 mph. Google it if you don’t freaking believe me.

Thank you.

MIB 3 trailer

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Will Smith and Tommy Lee Jones are back together again to kick some more alien butt. Weirdly they don’t look a day older than they did when they did the first two. Something is telling me that they should have stopped after the first one.


Seriously Japan WTF

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This is so bad that it’s actually ugly.


Now there is a reason to never go and work in Japan.

The new 2013 Mustang – One for the boys

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Lad’s I hope you are seated..


Did you enjoy that as much as I did. Love that little touch of the black swan with the end line, everyone has an Inner Mustang. Unleash yours. Grrrr

Even though it’s still not as sexy as the ’67, she is still a beauty and loving that they kept the tri striped tail lights.. Which was a little lost on the ’09 model.

This ad ticks every box for me, love it..

Sex on wheels.


Got Milk! Gets milked – let’s have that chat..

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Now I’m not sure if you can remember the original Got Milk! campaign created by the Goodby, Silverstein & Partners agency in 1993 and a legend in my eyes Mr. Jeff Goodby being the strategic brains behind this highly successful campaign. He was later given the highest honour at the CLIO awards with the CLIO lifetime achievement award in 2009. The original ads (see here for the first and my favourite) have featured almost every celebrity that you could imagine from David Beckham to Jennifer Aniston, just Google – got milk celebrities and you will be amazed at the results.

The Campaign caught on so well that it received millions of US$ in free media from PR on TV shows such as Friends; Family guy and Futurama to name only a few and even on a console game such as Sonic the hedgehog through to the T-shirts and Coffee Mugs. How many adverts do you see on T-shirts these days being sold in Camden market? I rest my case.

Fine print – and before you even think to mention the CTM meercat book’s; shirts; mugs; hats; pen’s; ball’s;  teddies etc. etc. etc. They all come from their advertising agencies. Trust me I know.

Anyways so it seems that now a London based agency, Kindred has basically mimicked the same freaking campaign. Changing the headline Got Milk to Make Mine Milk to better suit the British audience, fair enough I’m all for adaptive advertising for localising messages for different target markets, hey we all do it at some point or another. Just to ensure that we get the right message across or to ensure that you’re not actually insulting them in any way possible. Yes maybe Kindred or the client have the rights to use the Got Milk idea and I humbly apologise if they do, but really are you FUCKING kidding me.

Rupert's - Make mine Milk

David Beckham in Got Milk campaign

Beckham's - Got Milk?








Why don’t you just recreate the Pregnant Man while you’re at it?

This really pisses on my batteries and I have seen it happen time and time again especially here in London with these all almighty “Creative directors” claiming the big idea to be that of their very own. Sorry to say but this is becoming to happen increasingly more often, where the creative minds are forced for different reasons whether it be time; budget; client restrictions; lack of client service capabilities; planning or any other reasons of influence, the list goes on. It’s almost sounds like the creatives of our time have run out of fresh and original ideas where they are restricted to look into old archives for the next big idea, hopefully mostly of their own but on this instance this is not the case.

It saddens me to say, rather than running out of ideas it’s more the case of our generation creatives’ are being forced respond like robots in order to churn out the work rather than having the time or the budget or freedom to come up with something more original, better suited for the brief or opportunity at hand. The bigger issue is that there is no one to blame but everyone and yourself and that my friend is another topic altogether and for another day.

The issue I have now is that personally duplicating someone else’s idea is basically copyright infringement which is similar to being a petty thief to a “greater” creative mind. Personally I find this ultimately insulting to the industry on a whole as well as for those individuals who are in the industry passion, which is ultimately the foremost reason for them choosing this as their career path because it sure is not the money.

It’s almost like making a remix of The Beatles with dubstep, it’s just not cricket baby. Which I’m shocked to say that someone has already done.


Now how does that sound/feel? and I like some dubstep.

Anyway back on topic, before today I didn’t have a clue that Kindred even existed until I did a bit of research in order to find out who did the latest “make mine Milk” campaign. Then when I found their website and had a little read through their case study I was shocked to read basically the exact same case study that Goodby, Silverstein & Partners had back in 1993, funny that.

This is what Kindred said under the “Our Thinking” column, “With teenage girls heavily influenced by celebrities we developed a celeb-led campaign to drive awareness and product choice. We launched a high profile range of ‘milktash’ adverts”. The only note to say that Kindred mimicked the idea was right at the very end of their downloadable case study “Working with the Milk Marketing Forum, we took on a creative campaign that had proved successful in the USA, and adapted it for our audience.” Which is similar to the fine print of any contract, or even the T’s and C’s which you will find in a tiny point 10 font at the bottom; least visible place on the print ad.

Furthermore what I find hilarious is that we constantly make fun of our counterparts across the Atlantic and I would suppose the opposite is also true in return. So therefore there can be only one last solution to this embarrassing “Make mine milk” campaign in order to resolve it once and for all and that’s to feature Jeremy Clarkson and the Rolls Royce with a ‘milktash’ just to say one last F U. Might as well go out with a bang while we are at it, don’t you think?

On that note please Creative Directors Sir’s and Ma’am’s of the world please don’t copy/ mimic/ duplicate/ take on any more other people’s ideas, you wouldn’t like it and you wouldn’t win awards for it. Anyways you get paid to create original creative so be original and get creative.

Moving on I’m happy to say that there is now a new USA version Got Milk ad featuring none other than Salma Haylek, can I hear a yes please. That has just been launched by Deutsch NY, who BTW really does have Real California Milk as their client, the original Got Milk client.



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