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Tic tac: gets rude

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Everyone has a fear of finding out that they have a bad breath, it’s like those good people who kindly tell you from the bottom of their hearts that you have a booger dangling from your nose and that’s just after you left the conversation whilst trying to chat up that really attractive brunette at the bar. You know that feeling right well that’s exactly what Ogilvy Paris did for Tic tac refreshing mints in Rouen France. By creating one of the cruellest yet funniest  practical joke I have ever seen, bet I wouldn’t think it was funny if it happened to me though.

 

Seriously I’m never going to give directions to anyone ever again. If you’re lost and wonder why no one will give you directions now you know why and you can blame Ogilvy and tic tac for that.  Love that they took the stunt to the next over the top level whilst turning the more traditional flash mob upside down, from targeting the plurals into singular.  However I’m still struggling to figure out if the actual targets were also involved in the stunt.

In the end does it matter? It still makes a great experiential TV ad.

Good luck for you, the next time you’re lost.

Great work Ogilvy and Tic tac, touché’

What men want: Ahhh

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How many times have your arm been twisted? Everyone can relate to this guy.  Nivea for Men has just released this beauty and we could not let you spend your weekend without this little piece of advice.

 

Sorry guy’s I think someone is not playing ball therefore no English version. But you can still get the drift..

Now that’s how you advertise a moisturiser to men.

Great work Draft FCB.

BOOM

Homebase versus Lowe’s

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The battle between of the retailers is known as the fiercest competition there is.

Where the margin for error is so small, I mean one penny to much or too little and they don’t quite make it. One half second to slow or too fast and they don’t quite catch them. The penny’s they need are everywhere around them, in every opportunity in the industry, every price cut, every margin. Retailers need to fight for the advantage, retailers need to shred themselves and everyone around them into pieces for that single penny. Because when they add up all those pennies, they know that it can make all the difference, between winning and losing. Between being successful or failing. Because that’s what retailing is.

Now the only difference here is that there is a giant pond of water between these two, because this competition is between the Queens’ United Kingdom and the Bald Eagles of United States. They might not even compete against each other for market share but just for today, let’s say they do.

Because this my friends, is the battle of advertising. Where creative ideas rule making us drool in inspiration. In this game each team has big names playing for them, the Queens’ have a top scoring centre forward as Leo Burnett and the Eagles an All Star Quarter back  in BBDO New York.

Where the audience is the ref, the judge and they always always has the final say.

So let the games begin!

Homebase to kickoff

 

and Lowe’s to receive

 

What are you thought’s because to be honest I feel this is a tight competition and there is very little difference between these two teams.

Both spots were flighted around the same time and the field of play is the giant pond and let’s be honest the overall difference between them is much of a muchness.  Both focusing on improving the home, which is a given being they home “improvement” retailers. Both ads are creatively and visually appealing and these from what I can tell are the only slight differences.

Homebases’ key POD is mentioning a wider product offer and then it also spreads its wings to the garden and the biggest challenge of UK homes with space.

While Lowes’ intercepts with a seasonal refresh message, inching forward with the technological era driving eyes to an even wider offer of inspiration available on the app, dropping a big name such as Apple.

I wonder how many people actually received all those messages from those two ads.

Personally I like them both, therefore I’m calling it a draw.

Great game Leo’s and BBDO, great game and well played.

But what do you say?

 

Dumbo playing with a Galaxy Note!

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Actually his name is Peter, yeah that’s exactly what I thought his name was and the big guy is not so dumb after all.

 

Cute little spot, I like.

Anyone know the agency?

 

 

Men now have a reason to love Easter: in Brazil

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Easter eggs made with beer and boobs, what’s not to love.

Looks like an Easter holiday in Brazil is in order.  Damn they have everything why don’t we just move there.

Great work F/Nazca Saatchi & Saatchi, now that’s thinking out the box.

BOOM

Project Re-Brief: Coca Cola with Harvey Gabor

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If you are in advertising this might just bring a tear to your eyes but it will definitely bring a smile to your day.

Not sure if you can remember or actually ever saw or heard of the original Coke “Hilltop” campaign from 1971 created by McCann-Erickson. As most of us weren’t even around then, hell my old man had probably just started puberty so I was still swimming with training wings. Below is the famous “Hilltop” ad and if you want to read up more about the original campaign then click here .

Last year the guys over at Google, created a new challenge for themselves, as Google does. The goal was simple – how can ideas that defined the advertising industry in it’s infancy, inspire a whole new generation of creatives and marketers?

That goal alone sounds inspiring but then they went a step further and asked for Harvey Gabor, the original Art Director of Coke’s Hilltop ad. To come out of retirement to help give his input and inspiration into the Coca Cola’s re-imagine “Hilltop” re-brief and this is what happened.

 

How amazing is that – the old guy has still got it and how quickly does he adjust.

I had to laugh at the ladies question 3min in, “what is the thought the one thing that, that took it from ok too really great” she’s basically asking for the secret of the universe. Seriously sweetheart firstly that’s a no no simply the wrong question to ask, even if it’s been buttered up and it’s simply cheating. Please if life were as easy we would all be invincible. But if you ever find out then please do let me know.

Love how they keep the same single minded proposition “I’d like to buy the world a Coke.” Whilst adjusting the original big idea, into the 21st century by using today’s technology capabilities, nice gotta love originality. Marrying the best of the old with the best of the new now that’s retro.

It’s also amazing to see clients make straight forward answers right there on the spot.

And how pimp is his old school presentation pitch, some of us still use most of that today – using boards and singing. Still I have not seen many creative peeps who would sing the tune that they themselves chose to sell? It’s all about the passion but then again I don’t blame you if your like me and can’t sing to win a date.

Bang – Click and Bang – Click

A little magic.

First man to fly like a bird

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Is it a bird is it a plane no it’s a crazy Dutchman, successfully taking to the skies on self-designed human powered wings.

Jarno Smeets, is a mechanical engineer who has kicked the rule of gravity right in the bollocks. Claiming to be the first man in history EVER to have made a successful short flight with home-made bird-like wings. Constructed from easily accessibly components that anybody could get their hands on, such as Nintendo Wii controllers; accelerometers from a HTC Wildfire S smartphone and Turnigy motors.

It took Smeets only eight months to complete the project after only a few test flights. Successfully leaving the ground at the Hague park on Sunday, March 18th  which lasted about a minute and travelling a distance of around100m. By using 17m² wings built out of a kite and carbon windsurfing masts assisted with some power provided by a combined mechanism to help flap the giant wings without the risk of breaking his arms.

The Human Bird Wings is an independent project initiated from Smeets’ personal ambition and vision. Saying that“Ever since I was a little boy I have been inspired by pioneers like Otto Lilienthal, Leonardo da Vinci and also my own grandfather,” says Smeets.

 

What? how insane is that, even though he does look a little buggered after such short stint and maybe it’s not as effective as you would like it to be but hey give the guy a round of applause imagine his excitement being the first man to fly like a bird. It’s still early days and I would imagine that improvements can be made and soon all of us attending classes down at the local gyms to get you into flying shape. Now how cool is that, I want.

Hat’s off to Smeets for an incredible achievement whilst proving the impossible possible and big up’s to him for having the balls for using himself as a test dummy. Everyone has dreams and Smeets just proved that anyone could accomplish them with pure passion and dedication.

You can follow his inspiring story of human bird wings, here.

Insanely Incredible

Cheers Jason

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