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Heineken, the switch

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There is no secret that Henieken, is one of my all time favorite brands, I basically try and live by it’s code. Right through from it’s sophisticated fun communications through to the end product benefits, really what’s there not to like. Personally I’m the type of guy who can drink any beer given the situation however, whenever I see that red star flushed against the green bottle my lips instantly get just that little bit more excited. It’s simular to the difference of dating a stripper to that of Victoria Secret model both do the job in more ways than one, however you would only introduce one of them to your mother. Your father however will be there giving you the double tap high five and all of a sudden make weekly unannounced visits to your bachelor pad.

We have all been in this situation sometime or another in our lives.  Where a few good mates and yourself are coming to the end of the night yet still looking to throw a few back thereby looking for any suitable watering hole that’s still open. With no local knowledge you stumble across a the only dodgy bar that you happen to find at ridiculous O’Clock and even though you wouldn’t normally dare step foot in it, it’s late your boys have covered the whole damn town and right now your tongue feels like Gandhi’s flip-flop, you really need that beer. And anyway’s it’s 4 guys so what could go wrong? The rest they say is history, think of the Hangover (the film not the day after you fool) and we all know it’s those nights that end up being the magical nights that are remembered and the story is told for centuries to come. If you have never had a night like this then it’s time you switched to Heineken beer and upped your game mate. Just saying.

Booze has that effect we all know it, so big round of applause for the Dutch Agency TBWA Neboko for the creation of this sweet little spot, for their local market. Taking over from the prestigious Wieden & Kennedy Amsterdam, personally I feel they have done a pretty damn fine job in keeping the Heineken image flowing pure. Apparently there was no CGI involved in shooting this, making this all live film, brave very brave.

Keep up the great work guys!

Open our worlds.

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Tastes like AWESOME feels: Doritos Jacked – Joyride

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Awesome little spot by Goodby Silverstein for Doritos new range Jacked with flavours like Smoky Chipotle BBQ and Enchilada Supreme.

 

The tagline alone is worth it to try these.

Can’t wait to grab a pack.

Amazeballs.

 

Danny Cipriani loses a bet

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I have to admit I’ve never been a huge fan of Danny Boi for both his on and off field actions and mostly because he dated hotty Kelly Brook but this is simply classic and proves that the man does have skills and is honoured to his word. Two weeks ago Danny lost a bet and as most rugby boys normally bet on something like drinking beer or doing something embarrassing rather than parting with their hard earned cash. Danny was subdued to do a Dougie. Don’t know what a Dougie is well then watch this:

 

How funny is that and I have to admit the boy does have skills.

 

It’s official, Martin Kaymer is Winning

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You’re not going to believe if I told you, what happened during Martin Kaymer‘s Monday practice round on the 16th at Augusta ahead of this weeks Masters. So I’ll show you.

 

I knew they called him the dam buster but that’s just ridiculously insane.

Now please don’t go and try practice this at your local club.

Don’t worry I was thinking the same thing.

Land Rover: Been anywhere interesting lately

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The latest ad for Land Rover by RKCR/Y&R focusing on brand positioning rather than product line. Great timing as it’s about 6 months since the launch of the more city slicking Evoque.

 

Just a little reminder that Land Rover are the kings of discovery.

Pun intended.

I like.

What men want: Ahhh

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How many times have your arm been twisted? Everyone can relate to this guy.  Nivea for Men has just released this beauty and we could not let you spend your weekend without this little piece of advice.

 

Sorry guy’s I think someone is not playing ball therefore no English version. But you can still get the drift..

Now that’s how you advertise a moisturiser to men.

Great work Draft FCB.

BOOM