Pepsi: Crowd surfing

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I’m not entirely sure if I like this one.


Yes it might have the likes of the Messi, Drogba, Lampard and the worlds worst transfer EVER Fernando Torres. It even has the almighty Calvin Harris on the decks. But for me it just doesn’t seem to all work together. Perhaps it’s a little far fetched for me but I still prefer the older Pepsi footie ads such as this one for the World Cup in South Africa, or the Medieval Fight, or the Sumo commercial. They just had that good feel factor to them which I feel this campaign is lacking on top of that it was felt more achievable where this feels totally unrealistic, maybe a bit to far fetched this time by CLM BBDO, Paris. Suppose you can’t win them all. Another issue I have is why did they feel the need to show the players names when anyone who follow’s the game will know who those players are and surely that’s who they are targeting? Maybe it all just needed a little bit more time in post production to clean up the rough edges.

Great concept gone wrong I feel. I’m no creative but it almost feels as if it should be the other way round where the game come’s first the music second and crowd third. Something the lines, like having the players do their thing while Calvin Harris meets the beat to their feet and introducing the fans to join in the mix but not unrealistic crowd surfing, just saying.

Still I love the ending where the Messi sneaks off with the vending machine, very cheeky.

What do you think?


This big guy is going to be huge

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If your like me and don’t watch shows like Britain’s got Talent then you missed out on Jonathan Antoine’s performance.

Watch out for Jonathan Antoine cause this guy is going to make the media go crazy..



That just happened.

There are quite a few other older clips on youtube with the duo, still it looks like I might be watching Britain’s got Talent this year.

Friday’s Fat Tracks

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Happy Friday peeps, the sun is out and I’m off to play.


Have an amazing weekend..

O2 is not done yet

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They recently teamed up with the guys from Walk off the Earth, yes that’s right the peeps who did that awesome Gotye cover for Somebody That I Used to Know, click here if you have already forgotten. Even though I have a bit of a pickle with O2 using the Malvina Reynolds track Little Boxes in their campaign which I slated here. However I always give credit when it is deserved and this is an amazing version and O2 has won respect for riding on the interwebs trend. Wonder what else they might have up their sleeves.


A little inspiration with the use of boxes as instruments, even though it is a given.

Can’t wait to be proved wrong and see more work like this for O2.

Well done VCCP

Friday’s Fat Track’s

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Allrighty peep’s it’s that time of the week again, here is a little somethings to get your mood into the groove..


and that ripper of a track from Swedish house Mafia that we spoke about earlier this week here.


Warmed up yet?

Have a good weekend peeps and don’t do anything I wouldn’t do.

Easy now!

Absolut: Win

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Recently the vodka giant Absolut played their latest move against Smirnoff for the world title Vodka championship where the winner will walk away with their reputation in tacked while the looser are left with the scraps.

Smirnoff teamed up with Madonna where they endorsed the brand in the music video’s bar scene as well as riding on the campaign by throwing a completion where the winner would perform with the material girl live at the Super Bowl. You might think that’s a freaking awesome strategy and pretty much sound but then again if you think about it most of the attention would have always undoubtedly go to Madonna, cause that’s just how she rolls. How many of you actually even knew that Smirnoff was involved in the music video? Could you imagine how much that actually cost them? And after all that, what return did they actually really achieve?

deStill it didn’t take long for Absolut to stand up to the challenge and did they step up. Known for being inspired for artistic ways Absolut released this little puppy in collaboration with the Swedish House Mafia called Greyhound.


How amazing was that? Great work from TBWA New York!

Not only did Absolut adapt itself to meet the challenge but they took the challenge on head first, diving straight into Smirnoff’s territory of dance and parties and showed them who is boss.  Whilst staying true to the brand the entire time. Absolut’ely splashing into their competitors target market by hiring none other than Swedish House Mafia and not only did they get the musicians full involvement they actually listened (well they must have) or trusted them to do what’s best in order for both parties to enjoy the fruits of this project. In the end the best outcomes often happen when you let everyone have their fare say and they will give you their fare share in return, Absolut winning.


Your move Smirnoff

Friday’s Fat Tracks

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Lets start you off with a fun little summer track, just to lighten the mood.


Then turn up the volume and get into the Friday groove, cause it’s Friiiiiiiiiiiiiiiiiiiidayyyyy people.


Have a good weekend peep’s, see you on the other side.


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