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ESPN: Michael Jordan

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Imagine having the name of a famous celebrity or sports star, yeah you’ve already dreamed of living the life of your favourite sportsman or actor haven’t you. You would think sharing the name of someone like Michael Jordan would be a life filled with benefit’s which I’m sure it does such as making that restaurant booking so much easier, but then there is also the down side

 

It must suck sharing the name of Michael Jordan if you’re an ordinary middle aged white guy. Cheeky little spot for ESPN’s it’s not crazy it’s sport campaign.

You have to feel for the poor fella.

South Africa gets ready for the Loeries awards

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Every year the South African ad industry turns from an vigorous mustang to a fully fledged stampede of  raging bulls, well at least the young guns do, as the more mature stallions seem to take it within their stride. The reasons behind this is for both pride and party which are two total different areas but two of the biggest when you think of any ad industry. As the 34th Annual Loeries awards entrants are opened. The quality of the South African advertising is up there amongst the best of the word, where every year a few loeries winners go on to make a name for themselves at the internationally recognised Cannes or D&AD awards and few are lucky enough to walk away with a Lion or pencil. Every year the Loeries ask local advertisers to create a campaign and this year nothing has changed.

This little skit just goes to show why there is so much excitement and hype created around the awards, with the industry’s leaders passionately explain why they are “Ad Men”.

 

Goosebumps

Nice little motivational speech reminding us why we do what we do.

Good to also see the rock star @mikeschalit still dominating the scene.

Have fun at the after party peeps and good luck to all those who are submitting entries.

Audi vs Merc: Battle of ze Germans

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Recently both Mercedes and Audi launched their new brand campaigns and we loved them both so much that we will let you be the judge.

 

Nice little touch experience where the audience dive into an exciting and emotional journey which the brand represents to the heart of the Mercedes star.  Great work by CLM BBDO Paris.

 

If you never knew what Vorsprung durch Technik stood for Audi, well now you do. While they focus on what makes them so driven to find the best possible means to solve lightweight technology to produce more efficient and more powerful cars. Work done by Kempertrautmann.

Both the adverts finishing touches and production were done really well however we just feel that Merc takes this by a nose hair.

But we will let you be the judge?

Great viral for a launch: Prometheus

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If you have not heard of Prometheus yet then you ought to climb up from under that rock you are hiding under. The social webs are currently going mad over this new sci-fi film that’s due to be released on the 8th June with an incredible cast to say the least. Have a look at the trailer if you have not seen it yet.

 

Looks good doesn’t it? Now have a look at the little viral piece which they realised recently, this is what really impressed me.

 

Even though it’s been done in a few features before like I Robot and A.I. It still has that unknown force which pulls you to want to know more. Now that’s some great advertising featuring Michael Fassbender, well done to the team over at RSA Films.

Can’t wait for this to come out.

Levi Roots’ Reggae Reggae Sauce: First campaign

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A Jamaican born Rasta, Levi Roots‘ has had a bit of a rollercoaster ride with his career and come from strength to strength ever since his appearance on Dragon’s Den way back in January 2007. Where he was successful in signing not one but two dragons, with the likes of both Peter Jones and Richard Farleigh, as investors by singing his pitch. He sold 40% of the company for a mere £50k but the investors did quite a bit more than just help with cash they also aided him get into stores and to where he is today.  The company produces and sells a few variety of sauce’s which has twist of a Jamaican flavour, which he learned the recipes from his Grandmother. Gotta’ love Grandmothers.

Today Levi is basically the face of Reggae Reggae after all he is the perfect personification for the brand very much like Branson is for Virgin. So the obviously solution for the advertising is to make him the brand personality and to follow this through with every touch point in all communications. Keeping to the Jamaican rasta roots will inevitably be the largest POD as well as the simplest to succumbed successfully, yes there is direct competition and well done to you if any come’s straight to mind because basically Levi has created his own product category amongst the sauces. In the end Levi also basically did the job for the agency well at least made their lives that much simpler to do. If it is ever that simple, which we doubt.

 

JWT London was responsible for bringing Levi Roots to life, using the same production treatment to that of the British favourite Wallace & Gromit and you already have a winner. Then add Levi singing reggae to his BBQ food, while slightly adding in a touch of product information and their benefits amongst a catchy track. Finish off with the strap line, “Put some music in your food” and there my friends you have an ad straight from the advertising handbook for dummies. Before you judge let’s be honest now because this is simply is the best and only way in which you can advertise Reggae Reggae Sauce because if it were anything different it wouldn’t be on brand and even though it is the obvious it’s still a great piece of creative. Just goes to show sometimes the simpler is the best solution.

Well done JWT we likes.

Tupac comes alive at Coachella

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Wow we just posted about Charlie Sheen making a come back and now Tupac Amaru Shakur (June 16, 1971 – September 13, 1996) is ALIVE after showing up for a performance at Coachella.]

 

Don’t worry peep’s it’s only a hologram but it’s still pretty awesome, it’s amazing what technology can do these days.

Can’t wait to see them bring this into the ad world taking it a step further from the 3D building holograms.

Imagine seeing a live commercial of let’s say a giant David Beckham wearing Adidas, dribbling a ball down Oxford Street amongst all the traffic of  buses and taxis. Rebounding it off the buildings and finally bending it into the top right net which is positioned at the cross section of Regents street, which also just happens to be where the Nike Flagship store is. Just saying.

and who said advertising is dead.

Danny Cipriani loses a bet

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I have to admit I’ve never been a huge fan of Danny Boi for both his on and off field actions and mostly because he dated hotty Kelly Brook but this is simply classic and proves that the man does have skills and is honoured to his word. Two weeks ago Danny lost a bet and as most rugby boys normally bet on something like drinking beer or doing something embarrassing rather than parting with their hard earned cash. Danny was subdued to do a Dougie. Don’t know what a Dougie is well then watch this:

 

How funny is that and I have to admit the boy does have skills.

 

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