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Heineken, the switch

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There is no secret that Henieken, is one of my all time favorite brands, I basically try and live by it’s code. Right through from it’s sophisticated fun communications through to the end product benefits, really what’s there not to like. Personally I’m the type of guy who can drink any beer given the situation however, whenever I see that red star flushed against the green bottle my lips instantly get just that little bit more excited. It’s simular to the difference of dating a stripper to that of Victoria Secret model both do the job in more ways than one, however you would only introduce one of them to your mother. Your father however will be there giving you the double tap high five and all of a sudden make weekly unannounced visits to your bachelor pad.

We have all been in this situation sometime or another in our lives.  Where a few good mates and yourself are coming to the end of the night yet still looking to throw a few back thereby looking for any suitable watering hole that’s still open. With no local knowledge you stumble across a the only dodgy bar that you happen to find at ridiculous O’Clock and even though you wouldn’t normally dare step foot in it, it’s late your boys have covered the whole damn town and right now your tongue feels like Gandhi’s flip-flop, you really need that beer. And anyway’s it’s 4 guys so what could go wrong? The rest they say is history, think of the Hangover (the film not the day after you fool) and we all know it’s those nights that end up being the magical nights that are remembered and the story is told for centuries to come. If you have never had a night like this then it’s time you switched to Heineken beer and upped your game mate. Just saying.

Booze has that effect we all know it, so big round of applause for the Dutch Agency TBWA Neboko for the creation of this sweet little spot, for their local market. Taking over from the prestigious Wieden & Kennedy Amsterdam, personally I feel they have done a pretty damn fine job in keeping the Heineken image flowing pure. Apparently there was no CGI involved in shooting this, making this all live film, brave very brave.

Keep up the great work guys!

Open our worlds.

Nandos vs Santam: are you kidding me

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This time last week I posted about South Africa is getting ready for their annual ad awards the Loeries, well it looks like the agencies are trying to push themselves to be in-front of the judging panels. Recently the fast food retail chain spoofed the Santam’s TVC. Firstly let’s be fair this is exactly the kind of behaviour you would expect from Nando’s and Black River FC, Nando’s wicked agency. But then why is a fast food chain taking on a financial services company? Do they have  something against Sir Ben Kingsley or maybe in the past Santam was the bank for Nandos and lost them quite a lot of money of the FTSE, just saying. Well you never know but lets just be safe cause that’s how rumours are started, so please don’t listen to me.

For those who don’t follow South African advertising shame on you because you are missing out on some symbolic radvertising, but I’ll forgive you this time and just because I’m a really really nice guy, I’ve been holding out waiting for Nandos second response before post this because I care about you.

Any how this little gun fight is just far to good to miss out on.

The first symbolic ad by Santam:

 

Then in the traditional Nandos style they got naughty by spoofing the iconic ad.

 

Cheeky very cheeky, but then Santam hit back by dropping the gauntlet with this little number.

 

We love it not only does Santam get cleaver and witty but they also open their hearts to help those in need but seems no one can keep Nandos quite as they were not finished yet.

 

Now that’s what you call giving the bird, how’s that for a great advertising sparring?

Nandos did accept the challenge and they even delivered a day early and then they went a step further, proving they are not chicken. Hold on that can’t be right I thought they were chicken. Ok lets just call them Portuguese chicken, happy?

They delivered the entire order to Johannesburg Children’s Home on Wednesday and not only that but they are going to continue to do so once every month for a year. Touché Nandos, gotta love a man when he admits his loss but is this really a loss?

What would clients pay these days to achieve one of the best  symbolic moving advertising campaign of the year, where the free media and viral WOM out ranks that spent at least 5 fold.

Quentin Cronje, marketing director for Nando’s, told Radio 702′s Bruce Whitfield: it was “nice” to have fun with other brands.

Great stuff by King James and Black River FC, hats off to the teams who worked on this.

Thanks to Pharside and Source from 2 Oceans Vibe

Tastes like AWESOME feels: Doritos Jacked – Joyride

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Awesome little spot by Goodby Silverstein for Doritos new range Jacked with flavours like Smoky Chipotle BBQ and Enchilada Supreme.

 

The tagline alone is worth it to try these.

Can’t wait to grab a pack.

Amazeballs.

 

The worlds most downloaded Man

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This is for all those who siphon through stock libraries looking for the perfect image and battle with royalty fees.

 

ESPN: Michael Jordan

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Imagine having the name of a famous celebrity or sports star, yeah you’ve already dreamed of living the life of your favourite sportsman or actor haven’t you. You would think sharing the name of someone like Michael Jordan would be a life filled with benefit’s which I’m sure it does such as making that restaurant booking so much easier, but then there is also the down side

 

It must suck sharing the name of Michael Jordan if you’re an ordinary middle aged white guy. Cheeky little spot for ESPN’s it’s not crazy it’s sport campaign.

You have to feel for the poor fella.

Audi vs Merc: Battle of ze Germans

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Recently both Mercedes and Audi launched their new brand campaigns and we loved them both so much that we will let you be the judge.

 

Nice little touch experience where the audience dive into an exciting and emotional journey which the brand represents to the heart of the Mercedes star.  Great work by CLM BBDO Paris.

 

If you never knew what Vorsprung durch Technik stood for Audi, well now you do. While they focus on what makes them so driven to find the best possible means to solve lightweight technology to produce more efficient and more powerful cars. Work done by Kempertrautmann.

Both the adverts finishing touches and production were done really well however we just feel that Merc takes this by a nose hair.

But we will let you be the judge?

Levi Roots’ Reggae Reggae Sauce: First campaign

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A Jamaican born Rasta, Levi Roots‘ has had a bit of a rollercoaster ride with his career and come from strength to strength ever since his appearance on Dragon’s Den way back in January 2007. Where he was successful in signing not one but two dragons, with the likes of both Peter Jones and Richard Farleigh, as investors by singing his pitch. He sold 40% of the company for a mere £50k but the investors did quite a bit more than just help with cash they also aided him get into stores and to where he is today.  The company produces and sells a few variety of sauce’s which has twist of a Jamaican flavour, which he learned the recipes from his Grandmother. Gotta’ love Grandmothers.

Today Levi is basically the face of Reggae Reggae after all he is the perfect personification for the brand very much like Branson is for Virgin. So the obviously solution for the advertising is to make him the brand personality and to follow this through with every touch point in all communications. Keeping to the Jamaican rasta roots will inevitably be the largest POD as well as the simplest to succumbed successfully, yes there is direct competition and well done to you if any come’s straight to mind because basically Levi has created his own product category amongst the sauces. In the end Levi also basically did the job for the agency well at least made their lives that much simpler to do. If it is ever that simple, which we doubt.

 

JWT London was responsible for bringing Levi Roots to life, using the same production treatment to that of the British favourite Wallace & Gromit and you already have a winner. Then add Levi singing reggae to his BBQ food, while slightly adding in a touch of product information and their benefits amongst a catchy track. Finish off with the strap line, “Put some music in your food” and there my friends you have an ad straight from the advertising handbook for dummies. Before you judge let’s be honest now because this is simply is the best and only way in which you can advertise Reggae Reggae Sauce because if it were anything different it wouldn’t be on brand and even though it is the obvious it’s still a great piece of creative. Just goes to show sometimes the simpler is the best solution.

Well done JWT we likes.

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