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Heineken, the switch

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There is no secret that Henieken, is one of my all time favorite brands, I basically try and live by it’s code. Right through from it’s sophisticated fun communications through to the end product benefits, really what’s there not to like. Personally I’m the type of guy who can drink any beer given the situation however, whenever I see that red star flushed against the green bottle my lips instantly get just that little bit more excited. It’s simular to the difference of dating a stripper to that of Victoria Secret model both do the job in more ways than one, however you would only introduce one of them to your mother. Your father however will be there giving you the double tap high five and all of a sudden make weekly unannounced visits to your bachelor pad.

We have all been in this situation sometime or another in our lives.  Where a few good mates and yourself are coming to the end of the night yet still looking to throw a few back thereby looking for any suitable watering hole that’s still open. With no local knowledge you stumble across a the only dodgy bar that you happen to find at ridiculous O’Clock and even though you wouldn’t normally dare step foot in it, it’s late your boys have covered the whole damn town and right now your tongue feels like Gandhi’s flip-flop, you really need that beer. And anyway’s it’s 4 guys so what could go wrong? The rest they say is history, think of the Hangover (the film not the day after you fool) and we all know it’s those nights that end up being the magical nights that are remembered and the story is told for centuries to come. If you have never had a night like this then it’s time you switched to Heineken beer and upped your game mate. Just saying.

Booze has that effect we all know it, so big round of applause for the Dutch Agency TBWA Neboko for the creation of this sweet little spot, for their local market. Taking over from the prestigious Wieden & Kennedy Amsterdam, personally I feel they have done a pretty damn fine job in keeping the Heineken image flowing pure. Apparently there was no CGI involved in shooting this, making this all live film, brave very brave.

Keep up the great work guys!

Open our worlds.

Monday Madness: Charlie Sheen is reborn

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Have you ever heard such bollocks in your life before? Surely the man Charlie Sheen, predominantly known for winning and basically single handily ruining his career on numerous occasions. Is due to make a comeback surely it’s an impossible feat let alone totally mind blowing to even try to attempt a comeback from all the negative publicity he received just last year. Yes I agree he did have to stoop down to commercial level but then again why the hell effing not? He is Charlie Sheen after all and he always does what he want’s with minimal respect to the ordinary norm’s in today’s society and simple general laws, he would part the sea’s and name himself Moses if it were humanly possible so if anyone can make a comeback it’s Charlie Sheen. Because no matter how hard you can try he will find you, simply because he’s Charlie Sheen and he is winning.

Being known for pure enjoyment for a good time, over indulging with booze; beautiful women by the handful and constantly being intoxicated with various illegal narcotics. Charlie Sheen has basically done it all, he has been in rehab so many times that they have even given him an honorary lifetime loyalty membership card which is virtually impossible to achieve as most candidates usually overdose and die, before being awarded into the exclusive club.  If you don’t realise this membership package has boundless benefits, not only is he able to attend any sharing meetings that he wishes including the sex addicts classes but more importantly also it gives him the ability to hear writers and directors ideas way before anyone else in the industry. However the key advantage of this is the ability to form close and loyal relationships with various people high within the film industry and everyone know’s what the benefits of knowing people can result to. Not only that it is after all, a well-known fact that rehab is one of the best excuses for a simple PR stint for jump starting anyone’s career, just look at Lohan, Baldwin, David Bowie, Gerard Butler, Demi Moore and Seann William Scott careers for example. Which have all been influenced either positively or negatively by visiting rehab some way or another. Sure it’s a gamble it’s like rolling the dice with their careers and sometimes with their lives like Amy Winehouse and Britney Spears, rest their souls and no one like’s negative publicity but sometimes and only sometimes negative publicity does have its positives none the less. Now I’m not saying drugs are good in fact I’m a huge fan of giving hugs and not drugs and I’m definitely not a tree hugger. It’s simply just the lifestyle in which high end celebrities live where they are suffer from copious amounts of pure pressure, let alone stress and free time and don’t forget shit loads of money. I feel sorry for them because it’s bound to catch them sooner or later and it would happen to even the best of us. And I say BIG up’s to those who have the balls to stand up and challenge their addictions and none is better at that than the man Sheen.

Ok back on topic Charlie Sheen has recently appeared in an various campaigns including the Fiat Abrath which we posted here as well guest starring in a spot for DirectTV:

 

Did you enjoy that?

And now he stars in a Dutch ad campaign for a Bavaria beer campaign, don’t worry people it’s an alcohol free beer but this last ad is by far my favourite out of the three.  Ok maybe it doesn’t beat role playing some scenes from Platoon with Sheen while being totally sauced, which personally I think would kick the arse out of eating a kebab at 3am.  This last campaign almost gives Sheen a good boy rep away from all the sex, drugs and booze personification and let alone because the strategy and this creative is perfectly spot on.

 

What a cheekily honest way to advertise 0.0% alcohol free beer, great work by the local agency Selmore and even better work by the man Charlie Sheen for being the first person for making our Monday Madness category twice as well as for his latest comeback. He is truly winning, watch out world Charlie Sheen is coming back.

 

Happy Easter Everyone

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Try and find the 82 Absolut bottle’s in the image tomorrow.

First person to find them all let me know as there may be a little prize for you.

Otherwise have a great Easter people.

Skin tight with Skyy Vodka

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Good morning beauties hope you all had a packed full weekend filled with excitement. Have a got a little something for you just to help kick your week off to a good start.

 

What a great visually appealing with a slight James Bond feeling, Skyy Vodka ad. Proving that sex does sell.

Great work by Lambesis and director Steven Antin.

Men now have a reason to love Easter: in Brazil

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Easter eggs made with beer and boobs, what’s not to love.

Looks like an Easter holiday in Brazil is in order.  Damn they have everything why don’t we just move there.

Great work F/Nazca Saatchi & Saatchi, now that’s thinking out the box.

BOOM

Guinness: Round up your mates on St Patrick’s day

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Hope you all had a great St Paddy’s on Saturday and didn’t suffer to badly on Sunday. Except for those guys who went riot in London on Saturday you guy’s deserved ever bit of a hangover in a prison cell. Not the real London of course, London Ontario in Canada. See here for more info.

Our St Paddy’s is celebrated in a more festive manner, don’t get me wrong we still manage to get a little crazy but we tend to keep it more civilised and proper with a few Guinness’s and maybe a few shots, lots of green things, a crazy oversized pint hat and always a visit to the kebab shop between midnight and 3am.

Apologies for being a little late on this one however I do have a valid excuse as you see I’m part Irish (I like to believe) and therefore I celebrate St Paddy’s for a whole week.  So without any further delay here is the latest cute little piece for Guinness from AMV BBDO.

 

My only criticism is that it’s a tad too long and a touch too British for me but then again I’m only part Irish so I can’t complain. Throughout the clip I was sitting on the edge of my chair waiting for Fenton to make a magical appearance and mess up the whole drill, now that would have put the shamrock on the head.

Still would love to see this in a 60’’ spot.

Monday Madness: Jim Beam – the call

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Really just don’t understand this one, well I do but I don’t understand why.

 

Then again I’m not Australian, could an Aussie kindly please explain?