Audi vs Merc: Battle of ze Germans

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Recently both Mercedes and Audi launched their new brand campaigns and we loved them both so much that we will let you be the judge.


Nice little touch experience where the audience dive into an exciting and emotional journey which the brand represents to the heart of the Mercedes star.  Great work by CLM BBDO Paris.


If you never knew what Vorsprung durch Technik stood for Audi, well now you do. While they focus on what makes them so driven to find the best possible means to solve lightweight technology to produce more efficient and more powerful cars. Work done by Kempertrautmann.

Both the adverts finishing touches and production were done really well however we just feel that Merc takes this by a nose hair.

But we will let you be the judge?


Land Rover: Been anywhere interesting lately

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The latest ad for Land Rover by RKCR/Y&R focusing on brand positioning rather than product line. Great timing as it’s about 6 months since the launch of the more city slicking Evoque.


Just a little reminder that Land Rover are the kings of discovery.

Pun intended.

I like.

Axe Billboard

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This is rather old and I’m sorry if you have already seen it but this only came to my attention recently.

At first glance it looks like a great piece of competitive advertising and we all like a bit of competition.


Then if you really think about it, it’s actually rather lame and really misses the boat entirely. Even if Axe is targeting the more youthful sex driven teenager lads and even though this line is slightly appealing whilst being sharp it just lacks that charm which Old Spice had and just to be certain they throw in the rankings at the bottom. Why didn’t they try and incorporate the #1 ranking as the lead message for the header copy in the first place? was someone being lazy?

Please don’t try and steal thunder unless you have a valid point and thought it through thoroughly.

Kind of what happened to Audi here, quite a long time back.

Mini awesomeness: John Cooper Works Countryman

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Last week we posted about the first man to fly like a bird, and I’m sad to say that this was a hoax. All for a documentary in tricking the internet whilst creating trends, fair we have to give it to the guy as he achieved what he set out to do. You can see the whole write up about it here, cause I’m still to disappointed to go into detail.

Then this little beaut popped into my inbox thanks to J-son and it made me feel a little better as man is still challenging the impossible. Especially as they take on the rules of gravity. What do you get when you add x1 Man + Wingsuit + Canyon + Mini Cooper Countryman =



Beats the hell out of roof surfing, I’m super keen to actually try this out.

Still I bet there is some CGI taking place.

Does anyone know who the agency is?

Hopefully that makes up for sharing a fake vid.

Cheers Jason

Honda CR-V: Conveyor

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There is nothing better than a strong piece of ambient media especially when it’s used in a point of sale environment.


How awesome is that positioning? I hope they actually did go live with the POS it would have been a waste if it only went online.

House hold shopper = Mom + school run² = high mileage + constant reminders = Dad forced to cough up

Simple yet highly effective equation, brilliant.

Well done Dare!

Car Porn – The new Mustang 2013

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It’s no secret that I’m a massive muscle fan and for those of you who know me, know’s that driving a GT500 67 Mustang (aka Eleanor from Gone In 60′) down route 66 is one of my dreams. Call me old fashioned but classics are classic, enough said. Saying that it’s been taking me a while to approve of the new series of Mustang’s which Ford have bought out. Yes Ford have kept the Mustangs’ fundamentals with the body work and performance, and thank goodness for them they even managed to keep the triple lens tail lights after all it is “the car that was designed by you”. Then recently London based agency Blue Hive (partnered with Ogilvy) released this little beaut which perfectly resembles exactly that and in the process persuaded my personal perception of the new release.


You have to love it when an agency respects the heritage of the product and more importantly the brand’s core values, by visually showing the design capabilities and don’t forget the stunning lines which Ford have kept in the new Muscle. Great timing with all the hype around the film Black Swan, toying with the alter ego factor, which we all know you have. Everyone has an inner Mustang, what a great line to finish it off.

Overall great work Blue Hive, I love it.

What’s you favourite design?

“Unleash your’s”