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Tastes like AWESOME feels: Doritos Jacked – Joyride

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Awesome little spot by Goodby Silverstein for Doritos new range Jacked with flavours like Smoky Chipotle BBQ and Enchilada Supreme.

 

The tagline alone is worth it to try these.

Can’t wait to grab a pack.

Amazeballs.

 

Monday Madness: Brain Farm’s show reel

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Wake up people, it’s Monday. There is a world out there to take and call it your own. Now I’ve seen my fair share of show reel’s in my day some great and some good just to laugh at however the 2012 show reel for Brain Farm’s Digital Cinema is simply, Mind BOOM-Blowing. It’s that good that it need’s the sound effect, true story.

 

How good was that, these guys have done work for almost every cool brand on this planet and it’s no wonder why. Now that’s a show reel but what is a show reel without Awolnation’s Sail? Don’t worry they have done one of those as well.

 

Epic

Tupac comes alive at Coachella

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Wow we just posted about Charlie Sheen making a come back and now Tupac Amaru Shakur (June 16, 1971 – September 13, 1996) is ALIVE after showing up for a performance at Coachella.]

 

Don’t worry peep’s it’s only a hologram but it’s still pretty awesome, it’s amazing what technology can do these days.

Can’t wait to see them bring this into the ad world taking it a step further from the 3D building holograms.

Imagine seeing a live commercial of let’s say a giant David Beckham wearing Adidas, dribbling a ball down Oxford Street amongst all the traffic of  buses and taxis. Rebounding it off the buildings and finally bending it into the top right net which is positioned at the cross section of Regents street, which also just happens to be where the Nike Flagship store is. Just saying.

and who said advertising is dead.

Danny Cipriani loses a bet

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I have to admit I’ve never been a huge fan of Danny Boi for both his on and off field actions and mostly because he dated hotty Kelly Brook but this is simply classic and proves that the man does have skills and is honoured to his word. Two weeks ago Danny lost a bet and as most rugby boys normally bet on something like drinking beer or doing something embarrassing rather than parting with their hard earned cash. Danny was subdued to do a Dougie. Don’t know what a Dougie is well then watch this:

 

How funny is that and I have to admit the boy does have skills.

 

Monday Madness: Charlie Sheen is reborn

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Have you ever heard such bollocks in your life before? Surely the man Charlie Sheen, predominantly known for winning and basically single handily ruining his career on numerous occasions. Is due to make a comeback surely it’s an impossible feat let alone totally mind blowing to even try to attempt a comeback from all the negative publicity he received just last year. Yes I agree he did have to stoop down to commercial level but then again why the hell effing not? He is Charlie Sheen after all and he always does what he want’s with minimal respect to the ordinary norm’s in today’s society and simple general laws, he would part the sea’s and name himself Moses if it were humanly possible so if anyone can make a comeback it’s Charlie Sheen. Because no matter how hard you can try he will find you, simply because he’s Charlie Sheen and he is winning.

Being known for pure enjoyment for a good time, over indulging with booze; beautiful women by the handful and constantly being intoxicated with various illegal narcotics. Charlie Sheen has basically done it all, he has been in rehab so many times that they have even given him an honorary lifetime loyalty membership card which is virtually impossible to achieve as most candidates usually overdose and die, before being awarded into the exclusive club.  If you don’t realise this membership package has boundless benefits, not only is he able to attend any sharing meetings that he wishes including the sex addicts classes but more importantly also it gives him the ability to hear writers and directors ideas way before anyone else in the industry. However the key advantage of this is the ability to form close and loyal relationships with various people high within the film industry and everyone know’s what the benefits of knowing people can result to. Not only that it is after all, a well-known fact that rehab is one of the best excuses for a simple PR stint for jump starting anyone’s career, just look at Lohan, Baldwin, David Bowie, Gerard Butler, Demi Moore and Seann William Scott careers for example. Which have all been influenced either positively or negatively by visiting rehab some way or another. Sure it’s a gamble it’s like rolling the dice with their careers and sometimes with their lives like Amy Winehouse and Britney Spears, rest their souls and no one like’s negative publicity but sometimes and only sometimes negative publicity does have its positives none the less. Now I’m not saying drugs are good in fact I’m a huge fan of giving hugs and not drugs and I’m definitely not a tree hugger. It’s simply just the lifestyle in which high end celebrities live where they are suffer from copious amounts of pure pressure, let alone stress and free time and don’t forget shit loads of money. I feel sorry for them because it’s bound to catch them sooner or later and it would happen to even the best of us. And I say BIG up’s to those who have the balls to stand up and challenge their addictions and none is better at that than the man Sheen.

Ok back on topic Charlie Sheen has recently appeared in an various campaigns including the Fiat Abrath which we posted here as well guest starring in a spot for DirectTV:

 

Did you enjoy that?

And now he stars in a Dutch ad campaign for a Bavaria beer campaign, don’t worry people it’s an alcohol free beer but this last ad is by far my favourite out of the three.  Ok maybe it doesn’t beat role playing some scenes from Platoon with Sheen while being totally sauced, which personally I think would kick the arse out of eating a kebab at 3am.  This last campaign almost gives Sheen a good boy rep away from all the sex, drugs and booze personification and let alone because the strategy and this creative is perfectly spot on.

 

What a cheekily honest way to advertise 0.0% alcohol free beer, great work by the local agency Selmore and even better work by the man Charlie Sheen for being the first person for making our Monday Madness category twice as well as for his latest comeback. He is truly winning, watch out world Charlie Sheen is coming back.

 

#MAKEITCOUNT

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Enough said.

Mastering the single take shot: State Insurance

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Being given a story board that has only one take is any directors’ dream come true. The amount of difficulties in mastering a single take shot, add up to nothing short of a mountain full of technical problems and complete pure patience. In order to get everything just right to ensure that it’s flowing freely and in perfect sequence requires a little sprinkle of fairy dust and pure lady luck. When it does pull off however the final outcome will always be worth it, you all remember the Honda Cog ad, click here if you don’t and don’t come back. That spot took only 4.5 months and a little more than 606 takes through pure trial and error, to complete just a single take. All of that for a perfect 2 minutes of film.

Now imagine the difficulties when there are more factors involved such as a cast of about 30, singing, freaking chickens, rotating angles, explosions and that’s only 26’’ in. So have a little look at this and imagine the difficulties in getting this shot just right and if that’s not enough they use the track, Ain’t nothing gonna break my stride. Cheeky and witty now that’s gold.

 

Huge respect for Colenso BBDO New Zealand and director Nathan Price for this little master piece, we like.

 

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