Tic tac: gets rude

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Everyone has a fear of finding out that they have a bad breath, it’s like those good people who kindly tell you from the bottom of their hearts that you have a booger dangling from your nose and that’s just after you left the conversation whilst trying to chat up that really attractive brunette at the bar. You know that feeling right well that’s exactly what Ogilvy Paris did for Tic tac refreshing mints in Rouen France. By creating one of the cruellest yet funniest  practical joke I have ever seen, bet I wouldn’t think it was funny if it happened to me though.


Seriously I’m never going to give directions to anyone ever again. If you’re lost and wonder why no one will give you directions now you know why and you can blame Ogilvy and tic tac for that.  Love that they took the stunt to the next over the top level whilst turning the more traditional flash mob upside down, from targeting the plurals into singular.  However I’m still struggling to figure out if the actual targets were also involved in the stunt.

In the end does it matter? It still makes a great experiential TV ad.

Good luck for you, the next time you’re lost.

Great work Ogilvy and Tic tac, touché’


TNT: Know’s drama and how to correctly do experiential

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This is currently doing the rounds on the social webs and there is no wonder why. It’s absolutely amazing, everything about it sweats brilliance and passion. Great piece of experiential work for the American based TNT channel which is now available in Spain, Germany and Turkey with more European countries in the pipeline. This little stint was for the launch the channel in Belgium. Where residents of a small average Flemish square of an average Flemish town were invited to push a giant red button change with the sign “Push to add Drama”, well I’ll let you find out what unravels next.


That’s one way to bring excitement into a little town square. However, there’s always a however personally I feel that this is more suitable for the Action channel rather than “Drama”. Everyone to their own and no matter what it’s still a great concept full of excitement and legs.

Doe’s anyone know who the brains behind this is?

Flash Mob FAIL!

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After ranting and raving about Oreo’s activity recently it pains me to say this but Oreo you have let yourself slip. For a second I wish I had found this earlier but then it just goes to show that perfection is hard to come by these days.

The correct definition of a Flash mob, thanks to the good old wiki =  a group of people who assemble suddenly in a public place, to perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression.


How bad was that, it doesn’t even come close to relating to the wiki definition.

  • Was it assembled suddenly = shame someone must have been stuck on the loo
  • In a Public place = Does colleagues and close relatives count?
  • Performed an unusual and seemingly pointless act = lets agree to disagree
  • Then disperse = I’ve seen pregnant hippo’s move quicker than that, fact.
  • Was it entertaining? = must have been because they even clapped themselves off.
  • Was it artistic? = No, autistic kids have better creative juices, true story.

That is by far the most pathetic excuse for a flash mob I have ever seen, EVER.

What the hell were they thinking? It just doesn’t make sense, did someone actually stand up in the middle of the  board meeting and say let’s go ahead and utterly fuck up the brand’s rep which the ATL agency has worked  hard to achieve tirelessly for the past 6 (or more) months .

And do you want to know what the worst part is? They did that show SEVEN more times at various locations around the US. Sad.

Oreo now please tell us that you have learnt your lesson and next time please don’t go venture into the burb’s local gyms and simply raid all the aerobics classes of their cheerleading wannabe’ house wives? It simply just does NOT work. FULL STOP

PS: Hippos have been known to reach speeds of up to 30 mph. Google it if you don’t freaking believe me.

Thank you.