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The worlds most downloaded Man

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This is for all those who siphon through stock libraries looking for the perfect image and battle with royalty fees.

 

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ESPN: Michael Jordan

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Imagine having the name of a famous celebrity or sports star, yeah you’ve already dreamed of living the life of your favourite sportsman or actor haven’t you. You would think sharing the name of someone like Michael Jordan would be a life filled with benefit’s which I’m sure it does such as making that restaurant booking so much easier, but then there is also the down side

 

It must suck sharing the name of Michael Jordan if you’re an ordinary middle aged white guy. Cheeky little spot for ESPN’s it’s not crazy it’s sport campaign.

You have to feel for the poor fella.

Tupac comes alive at Coachella

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Wow we just posted about Charlie Sheen making a come back and now Tupac Amaru Shakur (June 16, 1971 – September 13, 1996) is ALIVE after showing up for a performance at Coachella.]

 

Don’t worry peep’s it’s only a hologram but it’s still pretty awesome, it’s amazing what technology can do these days.

Can’t wait to see them bring this into the ad world taking it a step further from the 3D building holograms.

Imagine seeing a live commercial of let’s say a giant David Beckham wearing Adidas, dribbling a ball down Oxford Street amongst all the traffic of  buses and taxis. Rebounding it off the buildings and finally bending it into the top right net which is positioned at the cross section of Regents street, which also just happens to be where the Nike Flagship store is. Just saying.

and who said advertising is dead.

TNT: Know’s drama and how to correctly do experiential

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This is currently doing the rounds on the social webs and there is no wonder why. It’s absolutely amazing, everything about it sweats brilliance and passion. Great piece of experiential work for the American based TNT channel which is now available in Spain, Germany and Turkey with more European countries in the pipeline. This little stint was for the launch the channel in Belgium. Where residents of a small average Flemish square of an average Flemish town were invited to push a giant red button change with the sign “Push to add Drama”, well I’ll let you find out what unravels next.

 

That’s one way to bring excitement into a little town square. However, there’s always a however personally I feel that this is more suitable for the Action channel rather than “Drama”. Everyone to their own and no matter what it’s still a great concept full of excitement and legs.

Doe’s anyone know who the brains behind this is?

Playboy: More than just a centrefold

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Y&R get a little cheeky with the latest campaign for Playboy in South Africa dubbing it, More than just a centrefold. Well let’s be honest it is perfectly true as Playboy is seen as more of a gentlemen’s magazine filled with useful and interesting content than its competitors, not that it really matter to the masses.

Ever since I can remember Playboy have been pushing this positioning yet for some reason I just can’t ever imagine the magazine being passed as acceptable in public. Imagine seeing a man reading the mag out in public, let’s say the business lounge at Heathrow and then on the tube into work.  Which man other than Hugh would be able to pull it off?

Even though they are trying to make the gentlemen’s magazine more acceptable to the masses or maybe being good sports in helping you persuading your better halves. No matter how much they push the message, I doubt they would ever believe you. They would read right through you if you tried to tell them that you buy the magazine more for its editorial content rather than the photographical images.  Still I love the shrewdness not complaining, I mean who wouldn’t like to see more ads like this, at billboard size perhaps.

Very naughty concept, I like!