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Monday Madness: Brain Farm’s show reel

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Wake up people, it’s Monday. There is a world out there to take and call it your own. Now I’ve seen my fair share of show reel’s in my day some great and some good just to laugh at however the 2012 show reel for Brain Farm’s Digital Cinema is simply, Mind BOOM-Blowing. It’s that good that it need’s the sound effect, true story.

 

How good was that, these guys have done work for almost every cool brand on this planet and it’s no wonder why. Now that’s a show reel but what is a show reel without Awolnation’s Sail? Don’t worry they have done one of those as well.

 

Epic

ESPN: Michael Jordan

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Imagine having the name of a famous celebrity or sports star, yeah you’ve already dreamed of living the life of your favourite sportsman or actor haven’t you. You would think sharing the name of someone like Michael Jordan would be a life filled with benefit’s which I’m sure it does such as making that restaurant booking so much easier, but then there is also the down side

 

It must suck sharing the name of Michael Jordan if you’re an ordinary middle aged white guy. Cheeky little spot for ESPN’s it’s not crazy it’s sport campaign.

You have to feel for the poor fella.

Tupac comes alive at Coachella

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Wow we just posted about Charlie Sheen making a come back and now Tupac Amaru Shakur (June 16, 1971 – September 13, 1996) is ALIVE after showing up for a performance at Coachella.]

 

Don’t worry peep’s it’s only a hologram but it’s still pretty awesome, it’s amazing what technology can do these days.

Can’t wait to see them bring this into the ad world taking it a step further from the 3D building holograms.

Imagine seeing a live commercial of let’s say a giant David Beckham wearing Adidas, dribbling a ball down Oxford Street amongst all the traffic of  buses and taxis. Rebounding it off the buildings and finally bending it into the top right net which is positioned at the cross section of Regents street, which also just happens to be where the Nike Flagship store is. Just saying.

and who said advertising is dead.

#MAKEITCOUNT

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Enough said.

Mix Radio fights against Aids: Case study

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We enjoyed this little campaign for Mix Radio even if it annoyed the hell out of us. Just think of how many times you see spam in Facebook, the idea has been blatantly obvious to all of us for some time. So big up’s to the agency for this very cleaver and cheeky little idea, and we do like cheeky.

 

Bet you said, hey why didn’t I think of that.

Great work by Quê Comunicação, yeah didn’t think you spoke Portuguese.

aka What Communication an agency based in Brazil.

Don’t be silly people wrap your willy’s.

It’s official, Martin Kaymer is Winning

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You’re not going to believe if I told you, what happened during Martin Kaymer‘s Monday practice round on the 16th at Augusta ahead of this weeks Masters. So I’ll show you.

 

I knew they called him the dam buster but that’s just ridiculously insane.

Now please don’t go and try practice this at your local club.

Don’t worry I was thinking the same thing.

Pepsi: Crowd surfing

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I’m not entirely sure if I like this one.

 

Yes it might have the likes of the Messi, Drogba, Lampard and the worlds worst transfer EVER Fernando Torres. It even has the almighty Calvin Harris on the decks. But for me it just doesn’t seem to all work together. Perhaps it’s a little far fetched for me but I still prefer the older Pepsi footie ads such as this one for the World Cup in South Africa, or the Medieval Fight, or the Sumo commercial. They just had that good feel factor to them which I feel this campaign is lacking on top of that it was felt more achievable where this feels totally unrealistic, maybe a bit to far fetched this time by CLM BBDO, Paris. Suppose you can’t win them all. Another issue I have is why did they feel the need to show the players names when anyone who follow’s the game will know who those players are and surely that’s who they are targeting? Maybe it all just needed a little bit more time in post production to clean up the rough edges.

Great concept gone wrong I feel. I’m no creative but it almost feels as if it should be the other way round where the game come’s first the music second and crowd third. Something the lines, like having the players do their thing while Calvin Harris meets the beat to their feet and introducing the fans to join in the mix but not unrealistic crowd surfing, just saying.

Still I love the ending where the Messi sneaks off with the vending machine, very cheeky.

What do you think?

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