Every lad played with this toy when he was a child, if you didn’t then your unique well done. I myself had hours of fun building random things or forts which would be bashed down while He-man and army men protect the fort from MY sisters (have to put that in) Barbie Ken. Lego was just part of growing up; it fuelled our imagination inspiring us to push the boundaries’, something which we sadly overstep in our more ‘mature’ lives.  Some men I know still have their old lego kits and are not ashamed of it. To be honest I actually miss my lego and train set.

Moving swiftly on, recently a German ad agency Jung von Matt created this charming print campaign to advertise the world favourite toy blocks. The ads feature minimalist interpretations of some of our best-loved cartoon characters that are all created out of blocks of Lego.

Asterix, Obelix and Dogmatix

Southparks' Cartman, Kyle, Stan and Kenny


Teenage Mutant Ninja Turtles


The Simpson's


Powerful use of imagination.

Love it!!